Is your LinkedIn profile working hard for you? As a travel & tourism professional there are some hidden gems of opportunity in a LinkedIn profile that are easily missed.
When your LinkedIn profile is up to date you’ll be found more easily, viewers will be able to better understand your expertise and your profile will come up in searches more readily.
Check out this video for marketing tips.
Then check out the 5 tips and how-to’s that follow the video. You’ll find some cool ways to integrate your blog and video into your LinkedIn profile.
# 1 — Title Section
Updating your Title (the section just below your name) is key as it’s a fully searchable section. Did you know that this section can include multiple titles? This is a great way to showcase your niche markets and specialties. Consider how people may search when looking for a professional like you.
Therefore, a title of President, Founder, CEO is not as specific as Cruise Specialist, Honeymoon Expert, etc. Here’s how to update your Title
When adding your titles, best practice includes featuring them in sequence with a symbol between each. For example: President | Cruise Specialist | Writer
#2 — Contact Section
Make sure the Contact section includes your website and all social site (website) connections. This section is customizable meaning that you can specify which social sites are associated with each hyperlink.
#3 — Blog as an Article
Publish your blog as an Article to reach a wider audience. We all know that blogging is a great way to showcase our expertise. Let’s take it one step further and bring on the magic.
Now you can upload your blog to LinkedIn and reach a much wider audience and grow your SEO. Remember, it’s your travel & tourism expertise you’re showcasing, not the latest sale or supplier promotion.
For some, a best practice to reach a wider audience includes:
- write a blog and post it to your website
- create a Facebook post with a link to your blog
- upload your latest blog post directly to Pulse
- create a Pinterest Pin and linking it to your blog
- add your blog as a Facebook Note
- create a post in Google+ and include a link to your blog
- record an audio version of your blog
- create a slide show to post to Slide Share of your blog highlights
- add the SlideShare of your blog as a Facebook post
You’ll find “Write an Article” in the same section as when you add a post.
I find that publishing a blog as an Article helps it get seen by more people than simply posting it to groups and a profile. While it takes a bit more time to upload to Pulse the rewards are greater.
**Bonus tip: you can also add media and graphics within the post. In addition, you can add hyperlinks to increase relevance.
#4 — Video
Including video in your profile is a key way to capture attention. Here’s how.
Your video can be uploaded to the Experience or Summary section.
Consider these styles of video:
- Video interview of you and a supplier, hotelier or destination rep focusing on tips and trends in travel.
- How about creating a video showcasing your niche market or specialty.
- Consider having someone interview you about your professional background and expertise
- Take the time to create a short video about what makes you unique and why someone would want to work with you.
- Create a short slide show video of your top selling destinations.
- Put together a short slide show video of the places you’ve traveled.
- Create a short video of your latest consumer event, destination festival or corporate conference
*Advanced tip: With each video you create be sure to add your contact information at the end.
**Bonus tip: Short videos fare best in the world of social marketing.
#5 — Showcase Pages
Did you know you can craft Showcase pages that are connected to your Company Profile? This is a great way to highlight each of your own specialties and niche markets. Imagine a Showcase Page for your Destination Wedding specialty, Cruise specialty or your Culinary Specialty expertise.
*Advanced tip: You can add graphic header images to each of your Showcase pages. The dimensions you’ll want to create are: 974 x 330 pixels or larger.
Refreshing your LinkedIn profile takes only a couple of minutes, yet you’ll reap the reward of a more complete presence that showcases your expertise and help you get found more easily. In this continually noisier world of travel marketing, every advantage counts.
What else will you do to improve your LinkedIn presence?
Social Marketing Strategies for Travel and Tourism