Are you using Pinterest messages as a marketing opportunity?
There are so many Pinteresting ways to use the messaging feature to engage your clients and integrate with your other marketing tactics.
Here’s how to access the Message feature on your desktop:
Desktop Step #1 – on your profile, click the red thumbtack icon in the top right-hand corner. You’ll be shown a drop down menu, click “Messages”. From this screen you can create a new message.
Tip: you can only contact pinners if they are following at least one of your boards.
Sending messages from your mobile device is even easier. Here’s how:
Send a Board
Another cool feature, in addition to sending messages and individual pins, is that you can send a message with an entire board to a fellow pinner. Simply click the 3 dots on the board you’d like to send, then select ‘Send Board’ from the drop-down menu.
Note: Other social sharing options are available in this menu on your mobile device.
Imagine the possibilities when it comes to planning a destination wedding, an involved FIT or group tour. You can now communicate ideas and suggestions to your clients and collaborate on the final trip.
Send a Profile
Have you ever wanted a client to look at the profile of a supplier or another pinner? Here’s a great way to do that easily right within Pinterest. You could always send an email with a link to the profile or board, but this makes it easy to keep the conversation right within Pinterest and avoid switching between email and Pinterest.
Pro Tip: Make sure to keep the conversation going with the client so they don’t get lost on the supplier site and book direct.
Just imagine the possibilities when you’re planning your next group tour.
Tactic #1—When planning your next group tour you can send messages, Pins and Boards to your planning team to brainstorm ideas for destinations, activities and hotels.
Pro Tip: Up to 10 people can share Pins with one another.
Tactic #2—Are you planning a consumer night to kick-off the marketing of your next tour? How about using Pinterest messaging with your team to get the event décor, food and entertainment in place. You can add multiple people (up to 9 others) to each message.
Pro Tip: Remember you can add video to Pinterest boards. More about that here.
Tactic #3 – After the group tour returns home you and your clients can keep in touch by messaging photos, recipes and cool finds to each other. What a great way to keep the buzz alive….and start planning the next adventure.
Pro Tip: Consider starting a group board to collect images and memories. Group boards encourage collaboration and engagement by enabling people you invite to add their images to the board.
Tactic #4 – When working with clients on an FIT how about sending them a message containing a board or individual photo pin that’s related to their potential vacation. You can ask them to point out their favorite photos and things they’d like to do on their vacation.
Pro Tip: you may want to set up boards for each of your top destinations, resorts, cruise ships, activities as related to your suppliers and niche markets.
Tactic #5 – If you plan destination weddings you can set up boards with related accessories; invitations, flowers, etc and then message your client (and others involved in the planning process) with these added value items. Create some conversations that will add value and help in the planning process.
Pro Tip: Consider the other decisions a bride and groom need to make when planning a destination wedding and fulfill those needs with extra boards that will help them out. Check out this example:
Capitalize on the power of photos to influence and drive more business. When you use photos to stay in touch with your clients you’ll find the impact immeasurable.
How are you using Pinterest messaging in your travel business.
Social Marketing Strategies for Travel and Tourism