When was the last time you discovered a cool new company while scrolling along your social feeds? My guess is not too long ago – and for many clients, their answer would be the same!
How can you generate this same kind of interest in your own business through your social posts? Good news: it doesn’t have to take hours of strategizing, you can see results with some simple tricks and actions!
Intermediate Tips
Tip #1 — Embed tweets and posts into your blog.
What a cool way to gain more eyeballs and reactions on your social posts. When you embed tweets and posts, they are live and all ‘likes, comments and shares’ will be attributed to the posts…even though the reactions occurred within your blog post. How cool is that!
- How to do this: Copy and paste the embed code from your social post right into your blog post. Here’s what it looks like:
Figure 1 – Click on down arrow at top right of tweet
Figure 2 – Copy Embed Code and paste it into your blog post
Tip #2 — Embed posts and tweets into your website. You’ve probably seen some websites where you can follow the company’s latest social feeds right on their website. It’s an engaging way to draw web visitors into the social conversation.
- How to do this: Use a plug-in or widget to bring your social side to your website. Here’s some options.
Tip #3 – Lead Generation & Lead Magnet
Elevate your social ads with a lead generation tool. Use a cool infographic, packing list or travel tip guide as your lead magnet. Here’s how.
- How to do this: Set up a lead generation ad on Facebook or Instagram to collect contact info from viewers. In exchange for their contact info, provide some type of lead magnet.
Advanced Tips
Tip #4 – Video!
Create videos about your niche market or specialty.
Tip #4a – Live Stream Video
Get even better at live streaming video. Here’s how to prep for your next live video.
Tip #5 – Social Ads to Increase Fans
Max out your advertising strategies by setting up highly targeted audiences that reach travel audiences.
Check out this infographic for an entire list of social marketing tips. Plus 2 bonus tips!
Don’t flounder and waste any more time. Break out of ‘time-suck’ mode! Mix up your marketing and gain more super fans.
What other tips have you used to get out there socially, get noticed and grow your business?
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About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry. She and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
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