Remember those travel photographs you have lurking on your hard drive? Yes, those that you so excitedly took on your last group tour, fam trip or pre-cruise inspection.
Take those livened-up photos of yours to your social sites and grab clients’ attention. Shine the focus on what you’ve got to offer!
Your photos are more likely to be shared socially when you tap into creative presentations. Leverage and increase your brand exposure with these tools.
Showcase your greatest photos
Optimize your presentations with SlideShare
SlideShare has a remarkable audience community that will focus new eyeballs on your creative material. When using SlideShare you can easily upload your photos into a PowerPoint presentation and then upload to SlideShare. Then add a key word rich description along with tags and categories to boost your SEO.
Here’s a sample of how the finished product looks.
Travel Agents: this is a perfect ‘show and tell’ from your latest fam trip. You may want to use a photo editing tool to enhance your photos or add frames or words to them as you’re creating your PowerPoint. This strategy will set you apart from other travel pros.
Tour Operators: Construct your presentation based on your newest itinerary. Collect photos from each destination and attraction you’ll visit and arrange them in chronological order. This enticing presentation will tease and tempt while delivering more sales opportunities to you. Check out PicMonkey or Pinstamatic to add text and graphics to your photos.
Suppliers: Leverage your next presentation and increase awareness of your attraction or hotel among your tour operator clients and travel agents. Since the link can be emailed, this format can be used as an added benefit to a sales call.
All Travel Pros: Be sure to add a call to action and contact information in each of your presentations.
Add documents to SlideShare
Did you know you can also add documents and generate a URL for each document? This is a creative tactic to use if you don’t have access to another means of creating a PDF link. Travel pros find this helpful to create a link to the itinerary of their latest tour. The SlideShare audience may also become your newest client base.
With your free upload you do have access to basic analytics and here’s what it looks like:
When you upgrade to the PRO version you can study analytics, capture leads, host meetings, establish your professional image and share things privately. Currently I use the free option and build my presentation in PowerPoint then upload it to SlideShare.
5 SlideShare Strategies
#1 – Embed the code for your presentation into your next blog post. When done correctly a player will show up right in your post. (see the example above)
#2 – Embed the code into your e-blast or e-newsletter
#3 – Include the link in your social posts on Facebook, Twitter, Google+
#4 – Upload to your Pinterest board. Use a creative board name to attract attention and make this presentation the board cover.
#5 – Email the link directly from SlideShare to your brand advocates The opportunity to learn and engage is instrumental in keeping SlideShare relevant. You can follow others and interact by commenting and ‘liking’ their work. SlideShare is a secret weapon in your marketing arsenal bringing creativity to your efforts.
How have you used SlideShare successfully?
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About the author, Catherine J. Heeg
Catherine Heeg is a travel, hospitality and tourism industry thought leader. As President of Customized Management Solutions and an international speaker and trainer she delivers customized interactive social media, marketing and communication workshops and webinars. Customized social marketing strategy design and coaching keep her driving results for the tourism, travel and hospitality industry.