What do 73% of Americans have? Answer: A social network profile.
Imagine how many interested potential new clients you could touch with the right social presence. So many times we see great social marketing campaigns plagued by really easy to fix shortcomings. While blunders happen all the time, avoiding these common pitfalls is easy with these tips.
#1 Blunder – Posting Promotions and Specials Only
Mixing up your content to include video, graphics, quotes, links to articles and photos will keep your content relevant, engaging and shareable. Photos bring 104% more engagement on Facebook. Pinterest is the fastest growing social site and images with text as well as video is more shareable than ever. Consider including quotes and tips on your photos. Here are some tools to help your images jump out from the timeline.
Speaking of photos…. Have you heard about how hot Snapchat is? Or are you a little fuzzy on one of the world’s most popular apps?
Video is so hot and many people forget that it can be shared on Facebook, Pinterest, You-Tube, LinkedIn and Twitter.
#2 Blunder – No Plan or Social Strategy
Planning your strategy of posts, photos, video, blog and web content can seem daunting. However, using a calendar will help you visually layout your strategy so that there’s a cohesive, consistent message for your fans. Feel free to use this calendar.
#3 Blunder – Digital Natives are Marketing Specialists
As you plan your calendar consider what’s selling in your area or what you’d like to be selling. Then plan to write about those destinations, ships or events. Your own professional team of travel experts is your best source of knowledge.
While digital natives may understand social media, they are not always well-versed in professional marketing and the travel/tourism industry.
#4 Blunder – Photo Sizing Doesn’t Matter
Size does matter….socially! Image sizing can make a huge difference in how many shares your content receives. And as we know, a share is worth many more eyeballs than a like or no action at all.
I see so many social posts that include great images, but they don’t maximize the available real estate. Try taking your photos as ‘landscape’ rather than ‘portrait’ and give yourself the gift of cropping and getting the right size for the social platform.
#5 Blunder – My Clients Aren’t on Social Media
Did you know this about boomers? Social networking sites are used daily by a majority of Boomers (71%) and seniors (59%). Check these tips for marketing to boomer clients and reap the rewards. Consider the amount of wealth held by boomers along with their love of travel.
Learning from Social Mishaps
Social mishaps happen to everyone. The recovery can be a great learning tool. Here’s a guide to 21 Key Tactics to Avoid Social Media Missteps.
With 73% of American having a social network, that’s a greater percentage than own their own home (64.5% of Americans own their own home). You can easily optimize your social reach by putting these fixes and resources to use. Avoid these common slip-ups and galvanize your client relationships.
What common slip-ups do you see? Which ones do you want to avoid?
Social Marketing Strategies for Travel and Tourism