As a travel & tourism professional you know our industry and your clients.
But what ensures that you stand out in the noisy world of social marketing?
Did you know that over 50% of today’s travelers will rush to the keyboard, rather than the phone to make their travel bookings? (source: Hotel Executive) Creating the WOW in your social presence can be the difference between attracting their business or NOT!
Yet, for many in our industry finding the time to succeed is a challenge. What if you have a checklist of habits, like the famous “7 Habits of Highly Effective People” by Steven Covey?
Here are 5 essential habits as you grow your social presence:
#1 — Strategize
When you have a clear picture of where you want to go, getting there is so much easier. You’ll be able to tune into your strategy whenever you waiver on content, platforms or metrics. Your marketing plan and editorial calendar will be your roadmap.
Clearly define your:
- talent pool
#2 — Invest. It’s more than dollars!
Knowing your strategy you’ll have the foundation to understand where to invest your time and talent.
- Are your clients devouring your blog posts?
- Do your fans value your videos?
- Are your graphics gripping?
- What garners you the most shares?
- Do your ads accelerate your revenue stream?
- Where do your clients hang out socially?
Armed with these answers you’ll know where to invest your precious time and marketing dollars. With a clear strategy you’ll be in a better place to assess if you need to farm out some projects or tactics to internal or external experts.
#3 — Consistency
Do you ever see marketers who change direction every day? One day they’re talking about luxury, the next day it’s all about budget pricing and sales. When you find your voice and style your brand story will be even more memorable.
#4 — Clarity
Are your social posts so clear they rise above the clutter and stand out in the minds of your perfect clients? Do your posts, tweets, videos and graphics ‘look like you’? Clarity is the best friend of consistency. Think about some top brands we all recognize. Can’t you just picture the exact color of green in the Starbucks logo? It’s not only about fonts, colors and voice, it’s also about providing relevant content that appeals to your unique clients. Here’s some graphics that have proved to stand out. Feel free to use them.
#5 — Curiosity
The love of learning is essential in social marketing. We all know that social platforms, trends and mechanics change daily. Let’s get curious and learn:
- What is your audience interested in and passionate about?
- When are they using social media?
- What are your top suppliers and competition talking about socially?
These details will help shed some light on what to post, when to post, trends and timing. Seek out the knowledge in your social analytics.
Here’s what’s measured most in our industry.
Does your brand have consistency and clarity across all your social pages? Share your social successes below!
PS…don’t forget to download your sample social marketing calendar template here.
Social Marketing Strategies for Travel and Tourism