Keep your social sites so packed with compelling content that your clients can’t help but pay attention to your every post! Consider using the following ideas to enhance your online content and make it enticing for clients to share online.
Travel Professionals: Conquer the content production arena by incorporating your photos, videos, blogs and presentations into a series of imaginative content that showcases your expertise. Not sure what to blog about? Here are 25 ideas to get the creative juices flowing.
Destinations & Suppliers: Ignite your audiences with a mix of user-generated content, your own quality content as well as professionally produced content.
Action Steps: Galvanize your content production by using an editorial calendar to organize your messaging across your social and traditional platforms.
Your focus may look like this:
How do I use this?
Now that you’ve created, collected and combined your valuable content, what can you do with it? We all like to be able to get as much ‘bang for our buck’ by using, repurposing and refreshing our content easily. Wouldn’t it be great to reinvent our hard work in a variety of ways? Check out these steps to socialize your campaigns.
Starting with one piece of your unique content you can easily amplify it across your social sites. Consider breaking each piece of content into 3 key points, then creating posts, tweets and micro-video about each one. You now have a way to fine-tune your messaging to each audience and save time.
Here’s a visual to help you plan your strategy.
The next step is to take each of the posts you created above and spread it further afield to your other social and traditional markets. Remember to include micro-video and live-casting opportunities.
Now let’s ramp this up! Here’s how you can take this to the next level with additional types of unique content you can pull together. Here’s some ideas of content that you can produce when you combine and elaborate on these bits you’ve collected:
For example, consider selecting a 30 second video you’ve produced that lives on your You-Tube channel.
- Embed it into a blog and then create a Facebook Note and LinkedIn Pulse with the material.
- Then you can combine the video with other content and you have an e-book.
- Imagine the possibilities.
Here are other ways you can take one of these pieces of unique content and re-use, recreate and re-jig it so that it reaches as many eyeballs as possible. Check out these more advanced ways of repurposing a single piece of unique content. More repurposing details here.
As you master these strategies and embrace some new media, remember to track and analyze your successes. You can then begin creating specific content for specific audiences and target markets. I bet you’ll find that certain types of content are more effect in each platform. As you dial-in and leverage the art of repurposing you’ll find you have more time to devote to creating just the right type of content for each type of traveler.
Here’s a final graphic overview of how you can incorporate your unique content into a variety of marketing vehicles. Just imagine how your content will be shared organically by a broader audience of new brand advocates. Plus, you can target your advertising even more strategically with this plan.
So go ahead and get more mileage from your existing content by breathing new life into your hard working content.
Social Marketing Strategies for Travel and Tourism