Did you blink, only to open your eyes to unexpected social media strategy, trends and new platform updates?
It’s easy to start feeling like a dinosaur in our fast-paced industry but don’t worry! Your industry expertise is what’s important in your world, while social trends are pretty easy to get caught up on.
Let’s just take a minute to reassess your social media strengths and weaknesses and then you can use these tips to start revamping you marketing strategy.
Re-jigged Video Strategy
While we all know the value of video, what’s working NOW in our industry? In the past many video strategies were simply ‘just post it and they’ll come’. Here’s some high-level strategies that are earning eyeballs and engagement:
- Emotional story-telling. Reworking our video scenes by incorporating more stories and less selling hits the mark now. Check out the latest from NTA member Travel Oregon.
- Smaller budget story-telling takes the form of capturing authentic experiences. Refocus on emotions, fun and solutions.
- Mix things up and post video on a variety of platforms. Don’t forget about posting video in Facebook and Instagram Stories.
- Go live on your top-converting social site. Tips here
- Ramp up your video production with this simple tip:
Re-Mix Posting Strategy
Is your social editorial calendar in a bit of a rut? Do you always post specific things on specific days of the week? Mix it up! If you normally post a quick travel trivia video on Friday, how about posting it on Sunday instead? Then check your analytics to note any changes in viewership, engagement and reactions. You may find a new winning strategy.
Keep your fans and followers in the loop with a comprehensive advertising strategy. In our pay-to-play world updating ad audiences, split-testing and continually evaluating ad relevance scores will keep your destination or attraction top of mind.
As time flies ahead, don’t get left behind because of a stale, out-dated social strategy. Keeping on top of trends and ever-changing fan interests means your business will be earning more eyeballs and staying ahead of the curve.
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.