Time! There’s never enough of it. During this busy selling season do you find you’re barely keeping afloat? Imagine being able to rev-up your social marketing engines and reach a broader audience…easily.
#1 Add video to your Pinterest boards
Add your newest video to your Pinterest site by uploading it from You-Tube to a related Pinterest board. When you add video to your Pinterest site consider creating a new board for all your videos. Or use a strategy that involves adding video to boards that feature related content. For example, if you have a board for your Italy photos, add your Italy video to that board.
Marketing tip: Remember to include a link to your website in the Source box when you add new content to your Pinterest site. Here’s how that looks:
#2 Include Google+ in your marketing tactics
Add all of your unique content (blogs, video, checklists, infographics, etc) to your Google+ page. Clients will find you quicker in an organic search.
Marketing tip: Invite your social fans from Facebook, Twitter, LinkedIn, Instagram, etc. to your Google+ business page. Then from your Google+ personal profile, add them to your circles.
Embed tweets and Facebook posts into your blog. This is a great way to draw your blog readers to your social sites while giving them an interactive blog experience. Remember embedded tweets and posts are fully functional so that people can like, comment and share live from your blog.
Marketing tip: Choose your most popular posts and tweets that already have some comments. You’ll not only spread the word further, you’ll also have the opportunity to introduce potential fans to content that’s popular and shareable.
Bonus tip: in your blog, invite people to comment, like, share, reply and retweet. Including a call to action has been shown to increase activity. Remember to also invite readers to become fans and followers.
#4 Facebook apps
Make use of Facebook apps by creating tabs to your other social sites. Using tools like WooBox, Vocus or Pagemodo your fans can easily navigate from your Facebook page to your other social sites. Here’s what your Facebook page can look like with apps.
#5 Photos are Powerful
Repurpose your photos to other social platforms. For example, if a photo is getting lots of attention on Instagram, post it to Facebook, Pinterest, Twitter and use it in your next blog post or newsletter.
Marketing tip: Add text and other image edits to your photos to make them even more outstanding.
Bonus tip: Create a video of your top photos for each destination. Here’s how to use Animoto to do this. You may also want to check out You Tube, SmileBox or Flip A Gram to create video from your still images.
The next time you’re trying to figure out how to market while you’re busy booking, invoicing and keeping up with life, how about choosing one of these tactics and putting it to work for yourself. These essential tips can help you get your arms around marketing and planning for the future.
Which one will you implement first?
Social Marketing Strategies for Travel and Tourism