Do you need to grow your email list with qualified potential new clients?
If you’re like many in our industry your email list is like gold. Adding to it is the holy grail of marketing. Have you considered using your social sites as a lead magnet enticing people to give you their email?
Here are some easy steps you can take to pull together a plan and grow your email list:
Tip #1 — Call to Action buttons
On Facebook set up your Call To Action button to direct people to your website landing page with your email capture form. The “Sign-up” Facebook call to action button is perfect for this.
It looks like this:
Figure 1 – Sign-up Call to Action button
Bonus tip: When asking people for their email address you’ll want to provide a useful resource or guide that makes it worthwhile for them to give you their contact information. Check the video below for some ideas on types of free resources successful travel pros use.
Tip #2 – Twitter
Start a Twitter marketing campaign. Compose tweets that focus on the valuable resources you’re offering. How about writing tweets that focus on the relevance, usefulness and helpfulness of your free downloadable resources. You can highlight the benefits of your cool resources. Then create graphics to add to these tweets showing one of the valuable resources. You’ll want to be sure to include a link to your website landing page where your email capture form lives.
The goal is to always draw readers back to your free downloadable resource page that houses your email capture form.
Bonus tip: Creating those graphics to go along with your tweet is easy. Using PicMonkey or Canva makes the task simple.
Tip #3 – Lead Generation Ads
Facebook has created a solid way to capture emails addresses when using their Lead Generation ads. These ads do require you to have a Privacy Policy on your website.
Twitter Cards are another advertising tactic you can easily set up and grow your email list. Here are other Twitter advertising options.
Tip #4 – Blog
Your blog can be an effective lead generation tool.
When you create a pop-up box that appears a couple of seconds after a reader finds your blog you can capture email addresses. This pop-up box can entice readers with the promise of more valuable information in exchange for their email address.
Here’s some examples of exciting pop-up boxes:
Figure 2 – Pop up box that clear and succinct
Figure 3- Pop up box that stands out because of color choices
Figure 4 – LOVE the colors and graphics
At the end of your blog post you can also write a sentence or 2 inviting people to your free resource landing page and linking them directly there. You’ll want your wording to show people the benefit of the resources you provide. In the example below, I show them a picture of what they’ll receive and I’ve added a “click here” call to action. That graphic is hyperlinked to the free resources page.
Here’s what it can look like:
Figure 5 – Note the Free Download graphic. Remember to also add social share butons and a paragraph about the author.
Bonus tip: You’ll want to be sure to include a link to your website landing page where your email capture form lives.
The goal is to always draw readers back to your free downloadable resource page that houses your email capture form.
Advanced tip: Have you added share buttons at the bottom of your blog? Check out the buttons in the example above. Those buttons are available from Shareaholic.
Tip #5 – Video
When producing your next video, how about creating a slide at the end of your video that invites viewers to check out your free resources. You’ll then want to show the link to your free resources landing page on your website. Once they watch your video they’ll be so enthralled with you and your expertise that they’ll love to receive more information from you and will gladly give their email address.
Collecting valuable email addresses can be simple when you have a really awesome ebook, free resource or infographic that’s appreciated by your fans.
What do you do to successfully collect new e-mail addresses?
Which of these tactics will you add into your marketing calendar?
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