Are your clients heading out on their summer vacations? Is the heat of the summer keeping your phones quiet? Have you noticed more of your colleagues taking vacation this month?
Think about the gains you can make while things are a bit quieter. Remember back to the time when you could leave early during the summer and realize that once fall hit, things would be back to normal. In this day and age, the new normal is nothing like that.
Summertime now can be a time to revitalize your marketing plan, learn a new skill or spend time with clients learning their needs. Don’t let the time get away from you.
Revitalize your marketing plan.
Summer is the perfect time to take a look at your marketing plan and analyze what worked well for you in the past, as well as what could use a bit of tweaking. Maybe you want to learn a bit more about social media marketing or invest time analyzing which trade shows are bringing you the best ROI.
Learn a new skill.
Our industry is providing a wealth of new knowledge via webinar, live chat and social media. During the busy months I bet you may have been too busy to take advantage of these opportunities. Now that the ‘livin is easy’ how about searching out webinars that stretch your destination knowledge, provide you with some new marketing ideas or provide new business development knowledge.
Spend time with your clients.
Have you noticed that people are more relaxed in the warmer weather. It’s a great time to have a coffee with your best clients, take a new client to lunch or invite a preferred supplier for an iced-tea. You’ll have a chance to pick their brains to learn what services and benefits your clients are looking for. How about asking that new client why they selected you and then capitalize on that information to woo potential clients. Your suppliers can be a wealth of product and marketing knowledge and would love to hear from you.
Now that you have a couple of new ideas for summer, go out and enjoy that patio of your favorite coffee shop while building your business.
How are you making the most of your summertime? What goals have you set for yourself?