How well are you using live-streaming video in your marketing?
Let’s talk about how travel pros, like yourself, can incorporate new video platforms like Periscope, Meerkat, You Tube and now Facebook Live into an integrated, captivating and fun social marketing plan.
Being able to broadcast live to an audience of fans, potential clients and interested travelers is key to growing your own reach and amplifying your message.
Imagine Broadcasting Live
Imagine being on a site inspection and sharing that experience LIVE with your social followers.
Imagine experiencing a new attraction at a destination and inviting your group leaders and pied pipers to watch the live broadcast.
Imagine being on a brand new cruise ship and being able to showcase the features of the ship!
Each of these possibilities can be your reality with live-streaming video. Not only can your viewers see the video live, they can also chime in with questions and comments. How cool is that! Talk about engaging an audience and giving them the inside scoop.
Here’s an example of how it can work for you:
When using Periscope, remember your broadcast is saved within Periscope for only 24 hours. However, you can save your live broadcast to your camera roll on your phone.
Update: Users who want to keep their live-streamed broadcasts can now put “#save” in the title to keep their videos online forever, disappearing only if they choose to delete the entire video at some point in the future. The feature is now available to all users as part of a public beta test. (Source)
Key Take Aways:
- Broadcast saved in Periscope for 24 hours
- Can save broadcast to your own phone’s camera roll
- NEW! Save online when insert “#save” into the title
Right now live-streaming on You Tube is only available on your desktop and is still in beta. You do have the option to go live or schedule in advance.
Newest to the game, Facebook has strength in numbers and popularity. The advantage with this mobile live-streaming option is that you can have your broadcast available to specific audiences. For example, you can make it visible only to yourself if you want to test things out or you can make it visible to certain friend groups. Speaking of groups, you can also broadcast to a Facebook Group.
After a live-stream the video is saved to your timeline. Viewers can also ‘subscribe’ and will be notified of your next broadcast. You can save your video to your camera roll.
Analytics are available for live stream video just as they are for other types of native video.
Key Take Aways:
- Built-in audience on Facebook
- Broadcast to specific Facebook audiences
- Broadcast within Facebook Groups
- Automatically saved to your Timeline
- Can save to your camera roll
- Viewers can subscribe
Tips to Make the Most of your Live Stream
Have you thought about these details:
- Tip #1 – test your mic and camera in advance
- Play around with your chosen platform to better understand the technology
- Test the features and save options
- Tip #2 – invest in a professional microphone or two
- Tip #3 – If you’ll be interviewing others, having 2 miks is a benefit
- Tip #4 – check the background view and noise
- Tip #5 – Smile & have fun—you’re live on camera J
In addition, you’ll want to market your live-stream event in advance so your audience will know when to tune in. Remember people will be tuning in throughout the stream, so introducing yourself a couple of times and giving people an update on what’s happening will help them feel welcome and part of the conversation.
Get started quickly with these live-stream content ideas.
- Live stream from a trade show giving people a chance to chime in with questions for other attendees and suppliers at their booth.
- Live stream from a site inspection; invite your pied pipers to join in and ask questions
- Snapshot of a ‘day on the road’ via live-stream
- More cool content ideas
Focus on creating conversations and inviting people to join your next live-stream will bring you success.
Check out the video above for more exciting ways you can turn video into new business.
What will be the focus of your next live-stream?
Social Marketing Strategies for Travel and Tourism