Remember the good old days when we could casually go for coffee with a group of friends without the storm cloud of a pandemic hanging over our heads?
Or how simple it was to meet a client in person to discuss their travel needs?
Hopefully we will return to a time of in person meetings and risk-free handshakes, but until then, let’s look at different ways to build strong professional relationships.
Thru thick and thin you have a base of clients that have been your bread & butter, right. They travel with you frequently, they share your social content and they inspire their friends to join your tours.
Staying in touch with these people is essential. However, keeping the pipeline open for new clients is critical as we move forward. What’s the easiest way to do this? Video!
That’s right, VIDEO! Not only does video bring your company to life, it’s a key way to stay top of mind with your clients in a time when many of your client encounters won’t be in person.
Video can take many forms;
- Live Stream on your favorite social site
- Video Conferencing using Zoom or Skype. Here’s some story-telling power tips.
- Socially posted video you shoot in your office or home
- Embedding video into your e-blasts is simple with Loom
- Animated posts that grab attention in feeds. More about animated video.
Savvy marketers are tweaking their video content, style and production so they maximize their brand awareness.
Live Stream Video
Proactive tourism pros are focusing more on live stream conversations on social platforms where their clients hang out. Many are leveraging relationships with supplier and going live together. Here’s how to do this together but in separate locations.
Media mavens are jumping in front of the camera and shooting a series of video updates. Many are showcasing reminiscences of past tours. Make sure you get the tech right and ace your next video.
Do you simply need to update your clients or staff on the features of a new app or on-line tool? Loom is perfect for showing how to do an on-line task. It’s screen recording made simple!
We’ve all been on boring zoom calls and want to get out of that rut! So together we were looking for new ways to shake things up, flip the script and get people excited about a zoom meeting.
Tune in for a couple of game-changing ways to use Zoom or your favorite on-line tool.
Marketing rock stars in our industry are producing virtual tours. Check out the creativity of museums, cooking schools and historical attractions.
Animated posts are the talk of the town. It’s so easy to add these scroll-stopping wonders into your social posting routine. Don’t miss this list of my favorite animation tools.
Growing your client list and strengthening is do-able with this one easy, but advanced tweak. Give something away! That’s right your lead magnet is a game changer as we prep for the future. Here’s some creative lead magnet content ideas. Take your lead magnet marketing up a notch by including a video introduction or explanation of your lead magnet. Such a powerful way to grow your list with the power of video.
Promote your lead magnet with these 3 tips. Yes, you guessed it, video is one of the tips!
While we may not currently be seeing our clients in person (or just starting), video is a versatile tool that will help you forge strong new professional relationships.
How have social videos helped your travel business?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.