Are you wondering what exactly needs to be measured on your social sites?
At conferences and on webinars travel pros tell me they’re perplexed by social metrics and unsure of what really matters. In this short presentation I’ve outlined 6 things experts feel need to be measured socially and then added what it really means in our industry.
The value of measuring is that we’re able to understand our audiences better, bask in our successes and then replicate them.
By measuring what really matters to your unique business you’ll avoid social slip-ups.
What are you measuring socially?
Social Marketing Strategies for Travel and Tourism