Picture this…a client is thinking of a vacation and browsing Facebook for inspiration. They come across your photos and are mesmerized by captivating pics from your latest trip.
Do you really know what types of photos will mesmerize and captivate?
Research has shown that these types of photos work really well in the travel and tourism industry.
- Behind the scenes shots
Let’s take this one step further and brainstorm ideas for your own ‘Kodak moments’.
Behind the Scenes Photos, Videos & Insider information
Wouldn’t you love to see behind the scenes of your favorite resort, restaurant or cruise ship? As a travel industry professional you may have access to these snapshots that others aren’t privy to. Here are some ideas to consider when on a fam trip or site inspection. How about capturing;
- Shots from a galley tour on your next cruise
- Photos of the bridge of the ship
- Scenes from the kitchen at a hotel, resort, restaurant or food truck
- Wine cellars or vineyard activities
- Cooking classes
- Delivery of materials for an event, holiday or wedding
- Private wine tasting or pairing events
- Set up and final preparations for an event or wedding
- Your office as you prepare for a consumer event
- Audio or video interviews with:
- Hotel manager
- Cruise director
- Tour director
- Your favorite DSM
Activity Photos & Videos
What better way to capture the imagination of your clients by focusing on the excitement they can experience on their next vacation. Sure they can see professional photos and videos of the excitement, but who wouldn’t love to see YOUR experiences. Focus on action shots:
- Rock climbing
- Activities at your top selling resorts and cruise ships
Hungry? Your clients will be hungry for more mouth-watering treats after seeing your photos. Dive into:
- Beautifully plated courses from your next cruise or resort tour
- Intricately carved vegetables
- A live ice carving
- Table décor
- Outdoor dining options
- Romantic picnics
Do you ever run across a quirky scene that makes you laugh? Maybe a sign in a foreign country that didn’t translate well into English. How about unique local foreign fashions? Expressions capturing surprise, humor or delight. These all make for remarkable photos.
While your clients may want to see you participating in events and activities, you may want to monitor how much you show them. Do they need to see you in your bikini? Many people defer to showing clients only photos they would be happy seeing in the local newspaper their grandmother reads.
Photos generate 104% more engagement on Facebook! As we all know a photo is worth 1000 words, so let’s make the most of our own photo ops and engage and entertain.
Social Marketing Strategies for Travel and Tourism