Are you focusing on creating engaging, visual, and interesting content for your clients online and want to skyrocket your reach? Social ads are the answer!
Let’s look at different types of ads you can use to really grab attention.
NEW at Facebook are Collection Ads. Designed for mobile devices only, they feature a video, slideshow or image above a group (called a “collection”) of linked product images. Similar to Canvas, when a viewer clicks on an image they see an in-depth view of products. As you’re creating your Collection ad, you’ll need to create product catalogs. This will be perfect for:
- Suppliers with a series of tours or cruises.
- Travel pros who want to showcase upcoming group tours
Carousel ads have been around for awhile and are a great way to start shaking up your ad campaigns by providing your viewers with attention grabbing images that move and slide. Create an ad using 2 or more scrollable videos or images. What a great way to tell your story and enthrall your clients. It’s easy when you upload images or video right from your hard drive. Consider these visual ideas when creating your Carousel ad:
- Stunning cruise images followed by a link to your cruise blog
- Destination storytelling
- The story of why to use a travel pro; yourself specifically
- Trending tips and content ideas here.
Slideshow ads are another simple way to create animated movement within your ad and elevate your story-telling. Using images or video you can create a slideshow within Power Editor. The process is similar to creating slideshow on your business page. You may want to focus on:
- Destination activities
- Dining options
- Cruise overviews
- Exciting sights, activities, events
Canvas ads are a dynamic mobile collection of still images and videos. Described as ‘Instant ads’ they load quickly and are a combination of text, still images, videos, carousels (see above), product feeds and more. As you scroll thru the images, there’s some text posted with each. Housed on the “Publishing Tools” tab at the top of your business page, you’ll see a “Canvas” tab on the left. You can add the following components to your Canvas:
- Text Block
- Product Set
Instagram Story Ads
Instagram Stories ads are full screen visuals that appear between stories in a seamless transition. You’ve probably seen them as they’re labeled “Sponsored”. While they can include a single image or a 15 second video, you can’t add a call to action button or a link….yet. Since the ad lasts only seconds, make sure you have an intriguing image and captivating text. Ads are created right in the Power Editor or Ads Manager section of your Facebook account.
Pro Tip: remember to maximize your impact with GREAT custom audiences.
Pinterest ads can be targeted to reach your email list, a look alike audience or website visitor retargeting. Easy to set up and budget-friends, you may consider using Promoted Pins to reach:
- Newly engaged brides to be; perfect for wedding planning tips
- Activity based travelers; think about cyclists, golfers and foodies
- Those wanting to combine travel with a hobby; imagine culinary travelers, craft aficionados or yoga devotees
Here’s a graphic overview of the ad types available to savvy marketers.
Now, more than ever, is the time to shift your marketing dollars to a resource that’s targeted to your unique audience. Tap into these advertising tools and draw more loyal clients.
Which style of ad will you use next?
Social Marketing Strategies for Travel and Tourism