Have you thought of creating your own Facebook group, but weren’t sure if it’s right for your clientele and fans?
Facebook groups are:
- A travel group galvanizer
- An untapped marketing powerhouse
- A community builder
- An idea-generator
- A buzz-builder
- Fuel for your marketing efforts
You probably belong to a number of groups and see the great conversations there. Now…Let’s turn the tables!
Imagine being able to have those same engaging conversations with your fans. They’re a great way to grow your business as well as strengthen relationships.
Starting your own Facebook Group
Did you know: When someone joins a group, the notifications for group conversations are set to ‘Highlights’ by default. That means members may get notifications about posts that are getting more interaction in the group. This makes a strong case for adding groups into your marketing strategy.
Are you ready to build your own online community? Here’s how to start your own Facebook group.
Facebook Group Marketing Tactics
Tip #1 – Upcoming group tours
Create a Facebook group for upcoming group tours. You probably have a number of groups booked for the future, right? Do you find you’re answering the same questions from your clients? How about starting a Facebook group for each upcoming group and inviting group travel participants to join the conversation.
Bonus tip: start conversations about what to pack, ask questions and spur conversations from group members. Another opportunity is to showcase what travelers will see and experience on the tour. Begin the experience in advance.
Group tour potential: Your group tours may be really diverse, yet each of them would be perfect for a Facebook group. How about creating a Facebook Group for each and every upcoming tour you have confirmed?
Consider this as a start:
- Destination wedding groups
- Family Reunions
- School reunions
- Cruise groups
- Activities groups; golfers, skiers, culinary enthusiasts
- Bachelor/bachelorette party groups
- Groups formed with individuals or couples unknown to each other
- Suppliers: build a group for each upcoming fam
Grow your business tip: Skyrocket your group sales by starting the group before it’s completely sold out. Invite confirmed travelers to invite their friends who may be interested in traveling with the group. Not only with your Facebook group grow in numbers, your travel group may expand as well. Cha-ching!
P.S. Facebook groups can be a soft-sell opportunity, but PLEASE don’t use them as a selling mechanism. Successful groups focus on conversation and community.
Tip #2 – Past group travelers
Facebook groups are perfect for keeping the buzz alive for past group travel participants. Do you have a group that traveled last month? Don’t let the excitement fade. Start a Facebook group for these people and watch how photos and memories are shared.
Bonus tip: seed the group conversation with a few of your own photos and tag group participants in the photos. Share posts from your Facebook business page and your blog with the group to spur conversation
Supplier tip: How about creating a Facebook group for past fam trip attendees. What a great way to exchange marketing ideas and share successes.
Grow your business tip: This is the perfect opportunity to ask questions and seek advice about where the group members would like to travel in the future. The opportunity to run new ideas by them and ask questions about their future travel dreams are endless.
Here’s an example:
Tip #3 – Essential Events
Upcoming events; consumer nights, client thank you events and group leader get togethers make for inspiring Facebook groups.
Bonus tip: Elevate the excitement of the upcoming event by giving Facebook group members an insider’s view of the planning. Ask questions to uncover what they’d love to see/do/eat at the event. The conversations and ideas you’ll generate are limitless. The opportunities for engagement, buzz and attendance are endless.
Grow your business tip: Consider asking the core group of Facebook group members to invite others within their own circle of friends and colleagues to join your group. You then have an untapped market for future clients and event attendees. This list of ‘referred’ members can potentially grow your business.
Tip #4 – Idea Bucket
Are you running out of ideas for planning your next group tour? Start a Facebook group of potential travelers to generate ideas of where they’d like to go, what’s on their bucket list, what activities or sights they’d like to see. You know how it goes; people love to provide ideas and have a group to dream with.
Bonus tip: Imagine the cool ideas you could generate from a diverse group of outspoken, idea-laden people. You’d have group tour ideas to last a lifetime. These are your Super Fans and brand ambassadors. You and your members can collaborate and then the sense of community will grow.
Grow your business tip: You’ll bump up the sense of relationship and community as you tap into valuable opinions of your fans and clients. These brand ambassadors can be key in growing your business.
Tip #5 – Client Community
Groups provide a sense of community for your clients. Doesn’t everyone want to have their ideas heard, get answers from a travel/tourism professional and join stimulating conversations?
Bonus tip: Groups can be high-touch in a high-tech world. The opportunity to bond with people around a common idea is essential to building a successful business.
Grow your business tip: Nurturing relationships and being a part of a movement are what makes a successful Facebook Group and travel group.
Tip #6 – Own vs Rent
While Facebook groups provide so many benefits, keep in mind that as users we don’t own the real estate.
Grow your business tip: you’ll want to integrate these group members into your owned assets; your website, your mailing list and your newsletter subscribers. Challenge yourself to move these group members to your website.
Bonus tip: you can build your email list with membership only areas filled with great content that lives on your website. This is YOUR owned asset.
Transform your business with technology by including the non-tech, personal touch for your fans and clients. Facebook Groups are an essential tool in your toolbox to fuel your growth and power-up your community engagement.
How are you using Facebook Groups?
Social Marketing Strategies for Travel and Tourism