Social media can feel like a battlefield when you’re vying for the attention of clients in our noisy world of social marketing. Luckily, a little bit of strategy and focus can ensure your social success. Consider switching up your post styles and leveraging your existing presence to gain some ground.
Breakthrough post styles that beg to be shared will catapult your social presence. Consider these tactics:
Tip # 1
Include video in as many platforms as available.
Did you know? Now short video can be added to Twitter, Instagram, Pinterest, Facebook, LinkedIn and Google+?
Did you know? In the new Facebook algorithm, higher priority is given to video! This means that any form of video you post (live-streaming, 360, video slideshows, native video) will get you way more reach.
Go live! Channel your best actor/actress inside you and amp up your star quality. Live streaming video is gaining ground with your clients. Now you can go live on Facebook, Instagram and Twitter. Make the most of your live-stream with these tips.
Google Plus & Your SEO
Maximize the power of Google + as an SEO tool. Sometimes marketers forget about adding their own blog posts and website content as a post on Google+. Research shows that when a website link is posted to Google+ it ranks more highly in an organic search. So how about posting your blogs to Google+?
Facebook Posting Styles
Check out the unique posting options on Facebook.
- You can now create a Carousel post with up to 5 photos and a link.
- Elevate your still photos to the next level by using the Facebook “Create a Slideshow” Showcase up to 10 photos and Facebook creates a video for you. Here’s how.
- Do you have an upcoming consumer night, group tour, product intro? Create an event on Facebook and stand out in your fans’ timeline. It’s as easy as uploading a photo and adding a link to your website so that people can learn more and register.
- Select the “Get People to Learn More” button when creating a new post. Here’s how it looks. Remember, you can edit the text next to the “Learn More” button. It’s shown highlighted in yellow below.
Pointers on Pinterest
Create long pins on Pinterest to capture more attention. Pins that are taller than 1000 pixels receive more re-pins. You can easily don your artist cap and get creative using tools like Canva and PicMonkey to design long pins as well as graphics with text. See 2 examples below. More examples here.
Enhance with Embedded Posts
Capitalize on your existing social presence and embed posts and tweets into your blog and e-newsletters.
Easily embed a post into your next blog article by capturing the embed code and inserting it into your blog. All the details here. Quickly here’s how:
Easily embed a tweet into your next blog post when you capture the embed code. Step by step guide here. Quickly here’s how:
Building some variety into your social marketing keeps your fans hanging on the edge of their chair waiting to see what creativity comes from you. Banish boredom with a variety of post styles.
Which post style works best for you? Video? Slideshows? Carousels? Long pins?
Let me know what types of media you like to use most to draw the attention of your clients online.
Social Marketing Strategies for Travel and Tourism