Do you want clients and potential clients to find you more easily in the world of social media? Is your internet presence in need of elevation?
So many travel pros ask for ways to be more visible in the world of social marketing as they know that top of mind awareness is key to more bookings. We all strive to put out content that’s shareable and relevant for our fans. We adjust the timing of our posts to fit when our clients are on-line. So what else is there?
Here are the top 5 ‘missed opportunities’:
#1 –Social Links in all the right places
The other day a travel consultant mentioned that a client noticed on her Facebook post that she was also active on Pinterest. Right away the client cruised over to Pinterest to find boards created about the cruise ship she really wanted to sail next. WaaaLaa…a new booking.
Include links to all your social sites in every platform. Maximize the bio and About sections to capture new fans on your other platforms.
Facebook: Are you active on Pinterest, Twitter, Instagram and/or You-Tube? Add these apps to your page so that fans can see and click to these other sites. Check out WooBox for easy to install free apps. More app choices. They look like this on your page:
Pro Tip: Do you want higher visibility for your apps? Managing where this Apps box appears on the left side of your Business page is a simple way to increase the potential for eyeballs. Click the pencil icon, the Manage Section like shown below:
Then drag and drop to re-arrange your line-up of apps and information on the left side of your page. (Remember to click Save so that your hard works makes a difference.)
When re-arranging, consider where your most valuable assets live on your page and put these above the fold. This way page visitors won’t have to scroll down to find your most valuable information. Keep in mind that the “People” and “About” sections are fixed.
Here’s how to re-arrange these sections:
Pinterest: Many people insert their physical location (City, State or Country) and miss the opportunity to highlight another social platform or niche market. Here are some cool examples of creative ‘locations’ that travel pros have included on the Pinterest site.
While the “location” is not clickable, it at least reminds people of your other social site or your specialty.
In addition, you may consider including your website or other social link right in the “About You” description box. (the text under your location and website)
Travel Industry Examples:
Pro Tip: Make sure to Verify your site so that followers know this is the official site for your business.
#2 –Describe your photos with links
Photo description boxes on Facebook and Pinterest board descriptions are perfect places to include links to your other social sites.
Facebook: Elevate your albums by including links to relevant pages on your website. Not only will you give people a call to action to visit your website, you’ll potentially boost your SEO when people click and visit.
Pro tip: In the description box of each photo remember to add links and contact info as well. While this sounds like a huge job, the payoff comes with increased awareness and exposure.
Pinterest: Your boards are begging to be marketing gurus for you. When you include a link to a related website landing page you make it really easy for people to learn more about an upcoming group tour, a blog post you’ve written or specials that are being offered.
You can add the link to your board description so that it looks like this. Editing is easy when you click ‘Edit Board’
Pro Tip: In each Pin itself you can also add a link. How about adding a link to a related website landing page, your blog, a Facebook photo album. The possibilities are endless. Here’s how to edit a Pin and add that info to the Description box and the Source Box. More about the Source Box here.
#3 –Boost your Blog Exposure
Your blog photos are hidden gems. Ensure the hidden URL directs readers back to your website. Avoid using a link to another website or photo source if the photos are yours. If you’ve purchased photos to use in your blog post, please check and understand the guidelines to their usage.
The beauty of this tactic is that when a reader clicks on the photo in your blog post, they’re directed to a related web page or other social site for more information. For example, when you click on the image above in Figure 8, where do you find yourself? Yes, it’s a test!
To insert the URL, check the back-end dashboard of your website to learn how to accomplish this. Each blog provider is different.
#4 –Slide Shows & Video
When creating on-line slide shows or videos include a cover slide and final slide with your contact information and social links.
#5 –Google Plus is Great
Get active on Google+ and take advantage of the linking opportunities in the profile section. (Not yet involved in Google +? Here’s how travel pros showcase their business).
Getting visible takes work! Using these tips and tactics will help you break out of marketing mayhem and give you a clear path to your success.
Which of these tips are you using already?
Which will you add to your tool box?
For those of you just starting out in the world of social marketing here are some novice steps that you can easily take to prepare for the steps above.
Social Marketing Strategies for Travel and Tourism