Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.

For decades she has trained and lead sales and marketing teams in our industry. She ties together experiences gained from this inside knowledge when providing social strategies.  With this practical understanding she specializes in inspiring social media success in her speaking engagements with international audiences.

Her columns and articles have appeared in a variety of publications including:

  • Courier Magazine (NTA)
  • Travel Research Online (TRO Smith)
  • Bus Tours Magazine
  • The Travel Institute
  • Travel Agent Life
  • Group Tour Magazine
  • SYTA
  • Groups Today

She has appeared on the Home Based Travel Show, The Nolan and Stuart Hour as well as in-house webinars with major host agencies and consortia.

A frequent speaker at travel, tourism and hospitality industry conferences and webinars she successfully integrates new media with traditional marketing tools.

Bottom line: CMS founder Catherine Heeg is a travel, hospitality and tourism industry thought leader with over three decades of experience.

She takes the mystery out of marketing by providing the step-by-step guidance that helps clients succeed. Catherine enjoys leading webinars and workshops and consulting with clients to help them build their social media buzz.

Travel & Tourism professionals can opt to have their social sites built and populated your behalf by a group of tourism professionals.

Coaching and customized programs deliver ongoing market intelligence and support with simple tools and techniques that can be implemented immediately. Outcomes are monitored and results are measurable.

The Team

Like Catherine, her team of professionals all come from travel, tourism and hospitality world. Collectively, the team has experience in these sectors:

  • Airline
  • Hotel
  • DMO
  • Cruise line
  • Car rental
  • Hospitality
  • Travel Agent
  • Industry association
  • Inbound tour company
  • Outbound tour company

 

Why Catherine?

Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.

Hailing from Milwaukee, WI, Catherine has lived many places in the US and Canada.  An avid traveler and Past President of Skål International Calgary, she’s also a business owner who loves to ski, cycle & swim.

Would you like to schedule Catherine for a speaking engagement at your event?

In good company...look who’s working with Catherine

Shelly Copeland, Office Manager, Haynie Travel

Shelly Copeland, Office Manager, Haynie Travel

“I know for a fact that our business Facebook page would be nowhere as robust and fresh as it is under Catherine’s care.  The content she provides for us is always timely and relevant to our business.  During our many coaching sessions, she has taught me to understand our Fans, and I can create our own posts that are well Liked and Shared.  We have seen our Fan base grow significantly since partnering up with Customized Management Solutions.  She is always available to answer any questions I have from general Facebook functionality to in depth Insights.  Now, if only I had all the time I needed to implement her many great tips and tools for success!”

John Werner, President & COO, MAST Travel Network

John Werner, President & COO, MAST Travel Network

“We enjoyed having Catherine at our annual conference in Scottsdale” She welcomed the opportunity to spend time with our attendees talking to them, listening to their challenges with social media, and sharing her knowledge and techniques. Our attendees were grateful to have access to Catherine to learn from her and to know her better personally.”

Catherine Prather, CTP, President, National Tour Association

Catherine Prather, CTP, President, National Tour Association

Catherine Heeg has been an NTA trusted favorite for years—not only for our members but also for our management team. As a social media and digital marketing expert, she brings meaningful, relevant, current, and always on-point tips, resources, and solutions to our members. And for our team, she is a consummate professional, as well as such a pleasure, in all of our interactions.

Speaking topics include:

  • Social media strategy, design, implementation
  • Compelling communication tactics for sales and marketing professionals
  • Effectively integrating social and traditional marketing strategies and tactics
  • Selling skills that leverage social media to reach customers and prospects

Here’s how we can work together:

  • Live sessions at your upcoming conference or convention
  • Real-time live webinars for your staff or travel partner
  • On-line course development and presentation

Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.

Would you like to schedule Catherine for a speaking engagement at your event?

What Our Clients Tell Us

“Catherine was recommended to me by my friend Nolan Burris. I had just retired from my day job, and wanted to put my passion and part time golf business, Golf Exclusives on the fast track. Catherine helped me update my social media skills, and evaluate what works best. She is very knowledgeable about marketing your business. Please give her a try.”

- Mike Fitzgerald, Golf Exclusives

Read What Else Our Colleagues Tell Us

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