Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.

For decades she has trained and lead sales and marketing teams in our industry. She ties together experiences gained from this inside knowledge when providing social strategies.  With this practical understanding she specializes in inspiring social media success in her speaking engagements with international audiences.

Her columns and articles have appeared in a variety of publications including:

  • Courier Magazine (NTA)
  • Travel Research Online (TRO Smith)
  • Bus Tours Magazine
  • The Travel Institute
  • Travel Agent Life
  • Group Tour Magazine
  • SYTA
  • Groups Today

She has appeared on the Home Based Travel Show, The Nolan and Stuart Hour as well as in-house webinars with major host agencies and consortia.

A frequent speaker at travel, tourism and hospitality industry conferences and webinars she successfully integrates new media with traditional marketing tools.

Bottom line: CMS founder Catherine Heeg is a travel, hospitality and tourism industry thought leader with over three decades of experience.

She takes the mystery out of marketing by providing the step-by-step guidance that helps clients succeed. Catherine enjoys leading webinars and workshops and consulting with clients to help them build their social media buzz.

Travel & Tourism professionals can opt to have their social sites built and populated your behalf by a group of tourism professionals.

Coaching and customized programs deliver ongoing market intelligence and support with simple tools and techniques that can be implemented immediately. Outcomes are monitored and results are measurable.

The Team

Like Catherine, her team of professionals all come from travel, tourism and hospitality world. Collectively, the team has experience in these sectors:

  • Airline
  • Hotel
  • DMO
  • Cruise line
  • Car rental
  • Hospitality
  • Travel Agent
  • Industry association
  • Inbound tour company
  • Outbound tour company

 

Why Catherine?

Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.

Hailing from Milwaukee, WI, Catherine has lived many places in the US and Canada.  An avid traveler and Past President of Skål International Calgary, she’s also a business owner who loves to ski, cycle & swim.

Would you like to schedule Catherine for a speaking engagement at your event?

In good company...look who’s working with Catherine

Shelly Copeland, Office Manager, Haynie Travel

Shelly Copeland, Office Manager, Haynie Travel

“I know for a fact that our business Facebook page would be nowhere as robust and fresh as it is under Catherine’s care.  The content she provides for us is always timely and relevant to our business.  During our many coaching sessions, she has taught me to understand our Fans, and I can create our own posts that are well Liked and Shared.  We have seen our Fan base grow significantly since partnering up with Customized Management Solutions.  She is always available to answer any questions I have from general Facebook functionality to in depth Insights.  Now, if only I had all the time I needed to implement her many great tips and tools for success!”

Jay Smith, President, Sports Travel and Tours

Jay Smith, President, Sports Travel and Tours

“Anytime I can see and listen to Catherine Heeg’s presentations at NTA’s TREX I make sure I clear my time and attend. Catherine is fun and gets you to think about communication tactics in a simple format to understand. I have found Catherine so informative attending her seminars and webinars, that I now can call myself a friend and a client. I listen to Catherine’s weekly marketing message too every Monday morning over my morning coffee. A few great tips for my social media every week! Thanks Catherine, you are the best!”

Lisa Karnatz, Business Development Consultant, Nebraska Tourism Commission

Lisa Karnatz, Business Development Consultant, Nebraska Tourism Commission

“Selecting Catherine Heeg to speak at the Nebraska Tourism Conference was an easy decision. Her expertise was very evident when searching leads for an engaging professional social media expert.  In coordinating efforts to bring her on board, her synergism is to be admired as she is very orchestrated but remained adaptable and flexible at the same time.”

Speaking topics include:

  • Social media strategy, design, implementation
  • Compelling communication tactics for sales and marketing professionals
  • Effectively integrating social and traditional marketing strategies and tactics
  • Selling skills that leverage social media to reach customers and prospects

Here’s how we can work together:

  • Live sessions at your upcoming conference or convention
  • Real-time live webinars for your staff or travel partner
  • On-line course development and presentation

Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.

Would you like to schedule Catherine for a speaking engagement at your event?

What Our Clients Tell Us

“Catherine was recommended to me by my friend Nolan Burris. I had just retired from my day job, and wanted to put my passion and part time golf business, Golf Exclusives on the fast track. Catherine helped me update my social media skills, and evaluate what works best. She is very knowledgeable about marketing your business. Please give her a try.”

- Mike Fitzgerald, Golf Exclusives

Read What Else Our Colleagues Tell Us

Recent Articles

5 Things to Re-Evaluate in Your Social Market Strategy
5 things to reevaluate in your social marketing strategy

Did you blink, only to open your eyes to unexpected social media strategy, trends and new platform updates?

It’s easy to start feeling like a dinosaur in our fast-paced industry but don’t worry!  Your industry expertise is what’s important in your

The Myths & Facts of Your Social Reach
The myths and facts of your social reach

Do you ever feel overwhelmed and overloaded with social marketing, selling, accounting and balancing life & work?  Whew!  It’s a lot of juggling, isn’t it?

How can we make better use of our social marketing time and effort?

A tourism pro recently

3 Behind the Scenes Ways to Understand Your Ad Audiences
Ways to understand your ad audience

 

“Business has only two functions — marketing and innovation.”
― Peter Drucker

But how do you market to people you don’t know?  How do you know what innovations to provide if you don’t know your audience?

Understanding your unique audience (or

Tap into the power of social media now, with our FREE tools