Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.

For decades she has trained and lead sales and marketing teams in our industry. She ties together experiences gained from this inside knowledge when providing social strategies.  With this practical understanding she specializes in inspiring social media success in her speaking engagements with international audiences.

Her columns and articles have appeared in a variety of publications including:

  • Courier Magazine (NTA)
  • Travel Research Online (TRO Smith)
  • Bus Tours Magazine
  • The Travel Institute
  • Travel Agent Life
  • Group Tour Magazine
  • SYTA
  • Groups Today

She has appeared on the Home Based Travel Show, The Nolan and Stuart Hour as well as in-house webinars with major host agencies and consortia.

A frequent speaker at travel, tourism and hospitality industry conferences and webinars she successfully integrates new media with traditional marketing tools.

Bottom line: CMS founder Catherine Heeg is a travel, hospitality and tourism industry thought leader with over three decades of experience.

She takes the mystery out of marketing by providing the step-by-step guidance that helps clients succeed. Catherine enjoys leading webinars and workshops and consulting with clients to help them build their social media buzz.

Travel & Tourism professionals can opt to have their social sites built and populated your behalf by a group of tourism professionals.

Coaching and customized programs deliver ongoing market intelligence and support with simple tools and techniques that can be implemented immediately. Outcomes are monitored and results are measurable.

The Team

Like Catherine, her team of professionals all come from travel, tourism and hospitality world. Collectively, the team has experience in these sectors:

  • Airline
  • Hotel
  • DMO
  • Cruise line
  • Car rental
  • Hospitality
  • Travel Agent
  • Industry association
  • Inbound tour company
  • Outbound tour company

 

Why Catherine?

Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.

Hailing from Milwaukee, WI, Catherine has lived many places in the US and Canada.  An avid traveler and Past President of Skål International Calgary, she’s also a business owner who loves to ski, cycle & swim.

Would you like to schedule Catherine for a speaking engagement at your event?

In good company...look who’s working with Catherine

Steve Trebon, Owner, ADVAIA, Inc.

Steve Trebon, Owner, ADVAIA, Inc.

“Catherine has provided several Social Media services to our Independent Agents and member agents for a number of years. We constantly are receiving great feedback about the level of the services that she provides to all of them. ADVAIA makes a point of telling all of our clients that they should utilize Catherine’s services to insure that they have a social media presence as we feel that this is a very important aspect of insuring client engagement. We find that many of our clients do not have the time to manage their social media, therefore, having Catherine provide those services insures that they have up-to-date content on their pages. Catherine is also great to work with!”

Carylann Assante, CAE Executive Director, Student & Youth Travel Association

Carylann Assante, CAE Executive Director, Student & Youth Travel Association

“Catherine Heeg was a featured speaker at the 2017 SYTA Summit in Banff, Alberta, Canada. Our audience of tour operators and key supplier partners enjoyed two informative sessions on social media marketing with one being an interactive workshop.  She was able to tailor her presentation to the specific needs of our audience.  Attendees learned about the importance of keeping up with marketing trends in order to remain effective. It’s exciting to see many of them using what they learned in Catherine’s session.”

Jay Smith, President, Sports Travel and Tours

Jay Smith, President, Sports Travel and Tours

“Anytime I can see and listen to Catherine Heeg’s presentations at NTA’s TREX I make sure I clear my time and attend. Catherine is fun and gets you to think about communication tactics in a simple format to understand. I have found Catherine so informative attending her seminars and webinars, that I now can call myself a friend and a client. I listen to Catherine’s weekly marketing message too every Monday morning over my morning coffee. A few great tips for my social media every week! Thanks Catherine, you are the best!”

Speaking topics include:

  • Social media strategy, design, implementation
  • Compelling communication tactics for sales and marketing professionals
  • Effectively integrating social and traditional marketing strategies and tactics
  • Selling skills that leverage social media to reach customers and prospects

Here’s how we can work together:

  • Live sessions at your upcoming conference or convention
  • Real-time live webinars for your staff or travel partner
  • On-line course development and presentation

Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.

Would you like to schedule Catherine for a speaking engagement at your event?

What Our Clients Tell Us

“When selecting a guest speaker for your organization’s conference, or when searching for the right break-out session to attend, Catherine Heeg is your person. Always on target with her presentations, I leave her sessions much more knowledgeable than when I started. Plus, I am honored that she has agreed to be our featured contributor on social media topics for our company newsletter.”

- Carolyn J. Feimster, CRX, CMD, President, CJF Marketing International

Read What Else Our Colleagues Tell Us

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