Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.

For decades she has trained and lead sales and marketing teams in our industry. She ties together experiences gained from this inside knowledge when providing social strategies.  With this practical understanding she specializes in inspiring social media success in her speaking engagements with international audiences.

Her columns and articles have appeared in a variety of publications including:

  • Courier Magazine (NTA)
  • Travel Research Online (TRO Smith)
  • Bus Tours Magazine
  • The Travel Institute
  • Travel Agent Life
  • Group Tour Magazine
  • SYTA
  • Groups Today

She has appeared on the Home Based Travel Show, The Nolan and Stuart Hour as well as in-house webinars with major host agencies and consortia.

A frequent speaker at travel, tourism and hospitality industry conferences and webinars she successfully integrates new media with traditional marketing tools.

Bottom line: CMS founder Catherine Heeg is a travel, hospitality and tourism industry thought leader with over three decades of experience.

She takes the mystery out of marketing by providing the step-by-step guidance that helps clients succeed. Catherine enjoys leading webinars and workshops and consulting with clients to help them build their social media buzz.

Travel & Tourism professionals can opt to have their social sites built and populated your behalf by a group of tourism professionals.

Coaching and customized programs deliver ongoing market intelligence and support with simple tools and techniques that can be implemented immediately. Outcomes are monitored and results are measurable.

The Team

Like Catherine, her team of professionals all come from travel, tourism and hospitality world. Collectively, the team has experience in these sectors:

  • Airline
  • Hotel
  • DMO
  • Cruise line
  • Car rental
  • Hospitality
  • Travel Agent
  • Industry association
  • Inbound tour company
  • Outbound tour company

 

Why Catherine?

Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.

Hailing from Milwaukee, WI, Catherine has lived many places in the US and Canada.  An avid traveler and Past President of Skål International Calgary, she’s also a business owner who loves to ski, cycle & swim.

Would you like to schedule Catherine for a speaking engagement at your event?

In good company...look who’s working with Catherine

Lisa Karnatz, Business Development Consultant, Nebraska Tourism Commission

Lisa Karnatz, Business Development Consultant, Nebraska Tourism Commission

“Selecting Catherine Heeg to speak at the Nebraska Tourism Conference was an easy decision. Her expertise was very evident when searching leads for an engaging professional social media expert.  In coordinating efforts to bring her on board, her synergism is to be admired as she is very orchestrated but remained adaptable and flexible at the same time.”

Shelly Copeland, Office Manager, Haynie Travel

Shelly Copeland, Office Manager, Haynie Travel

“I know for a fact that our business Facebook page would be nowhere as robust and fresh as it is under Catherine’s care.  The content she provides for us is always timely and relevant to our business.  During our many coaching sessions, she has taught me to understand our Fans, and I can create our own posts that are well Liked and Shared.  We have seen our Fan base grow significantly since partnering up with Customized Management Solutions.  She is always available to answer any questions I have from general Facebook functionality to in depth Insights.  Now, if only I had all the time I needed to implement her many great tips and tools for success!”

Jane Rutledge, Travel Consultant, Certified Destination Wedding/Honeymoon Specialist, Know and Go Travel

Jane Rutledge, Travel Consultant, Certified Destination Wedding/Honeymoon Specialist, Know and Go Travel

“Catherine has made my life so much easier with her interesting and engaging posts for my business and my fans & followers love the posts too!”

Speaking topics include:

  • Social media strategy, design, implementation
  • Compelling communication tactics for sales and marketing professionals
  • Effectively integrating social and traditional marketing strategies and tactics
  • Selling skills that leverage social media to reach customers and prospects

Here’s how we can work together:

  • Live sessions at your upcoming conference or convention
  • Real-time live webinars for your staff or travel partner
  • On-line course development and presentation

Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.

Would you like to schedule Catherine for a speaking engagement at your event?

What Our Clients Tell Us

“Being new to social media for business, I needed expert help to guide and train me how to get our Facebook posts in front of both existing clients and targeted zip codes.  Catherine showed me how to accomplish that and more.  Her extremely pleasant demeanor coupled with extensive experience, made my training sessions truly enjoyable.  I highly recommend Catherine’s services to all.”

- Bill Adams, Marketing Manager, Holiday Cruises & Tours

Read What Else Our Colleagues Tell Us

Recent Articles

A Look Back: What was the Social Marketing Silver Lining?
A Look Back: What was the Social Marketing Silver Lining

WOW, 2021 is just flying by!  Now that we’ve put a little distance between ourselves and 2020, it’s a great time to reflect on how the Travel & Tourism industry was affected by the pandemic.

2020 was a _________ year.  How

How to Use Your Email List to Save Social Ad Costs
How to use your email list to save social ad costs

Growing your email list and your social ad audiences go hand in hand.  However, it’s a bit like the classic question: which came first, the chicken or the egg?

Well I don’t have an answer for the chicken problem, but I

2 Easy Ways to Spotlight Your Travel Niche on Social
2 easy ways to spotlight your travel niche

Do your niche marketing plans from 2019 & 2020 seem totally out of touch now?

Did your marketing projections for early 2021 fly out the window?

What does your crystal ball tell you for 2021 & beyond?

Even as we stare out the

Tap into the power of social media now, with our FREE tools

  • This field is for validation purposes and should be left unchanged.