Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.

For decades she has trained and lead sales and marketing teams in our industry. She ties together experiences gained from this inside knowledge when providing social strategies.  With this practical understanding she specializes in inspiring social media success in her speaking engagements with international audiences.

Her columns and articles have appeared in a variety of publications including:

  • Courier Magazine (NTA)
  • Travel Research Online (TRO Smith)
  • Bus Tours Magazine
  • The Travel Institute
  • Travel Agent Life
  • Group Tour Magazine
  • SYTA
  • Groups Today

She has appeared on the Home Based Travel Show, The Nolan and Stuart Hour as well as in-house webinars with major host agencies and consortia.

A frequent speaker at travel, tourism and hospitality industry conferences and webinars she successfully integrates new media with traditional marketing tools.

Bottom line: CMS founder Catherine Heeg is a travel, hospitality and tourism industry thought leader with over three decades of experience.

She takes the mystery out of marketing by providing the step-by-step guidance that helps clients succeed. Catherine enjoys leading webinars and workshops and consulting with clients to help them build their social media buzz.

Travel & Tourism professionals can opt to have their social sites built and populated your behalf by a group of tourism professionals.

Coaching and customized programs deliver ongoing market intelligence and support with simple tools and techniques that can be implemented immediately. Outcomes are monitored and results are measurable.

The Team

Like Catherine, her team of professionals all come from travel, tourism and hospitality world. Collectively, the team has experience in these sectors:

  • Airline
  • Hotel
  • DMO
  • Cruise line
  • Car rental
  • Hospitality
  • Travel Agent
  • Industry association
  • Inbound tour company
  • Outbound tour company

 

Why Catherine?

Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.

Hailing from Milwaukee, WI, Catherine has lived many places in the US and Canada.  An avid traveler and Past President of Skål International Calgary, she’s also a business owner who loves to ski, cycle & swim.

Would you like to schedule Catherine for a speaking engagement at your event?

In good company...look who’s working with Catherine

Kelly Bergin, President, OASIS Travel Network

Kelly Bergin, President, OASIS Travel Network

“Catherine has worked with OASIS Travel Network for the past 5 years helping our members with the many facets of their social media marketing.  She has spoken at our conferences, participated in our webinar trainings and works with our website team to help agents learn more about social media and how to utilize Facebook, LinkedIn, SigNet for blogging, and much more.  We recommend contacting Catherine when our members need to take their social media up a notch or two!”

Catherine Prather, Senior Vice President, NTA

Catherine Prather, Senior Vice President, NTA

“I’ve had the pleasure of working with Catherine Heeg for nearly 10 years. She is consistently one of the National Tour Association’s top-rated speakers, covering topics ranging from the newest aspects in social media and digital marketing, as well as tried and true sales and marketing techniques. She also writes for NTA’s Courier magazine. For NTA members, Catherine is a trusted resource and a friend. For our management team, she is a reliable, easy-to-work-with subject matter expert.”

Susan Filz, Manager, Meetings & Events, MAST Travel Network

Susan Filz, Manager, Meetings & Events, MAST Travel Network

“Catherine is a joy to work with.  Conscientious, professional and comes well prepared.   It is easy to tell that she loves what she does”

Speaking topics include:

  • Social media strategy, design, implementation
  • Compelling communication tactics for sales and marketing professionals
  • Effectively integrating social and traditional marketing strategies and tactics
  • Selling skills that leverage social media to reach customers and prospects

Here’s how we can work together:

  • Live sessions at your upcoming conference or convention
  • Real-time live webinars for your staff or travel partner
  • On-line course development and presentation

Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.

Would you like to schedule Catherine for a speaking engagement at your event?

What Our Clients Tell Us

“Catherine was recommended to me by my friend Nolan Burris. I had just retired from my day job, and wanted to put my passion and part time golf business, Golf Exclusives on the fast track. Catherine helped me update my social media skills, and evaluate what works best. She is very knowledgeable about marketing your business. Please give her a try.”

- Mike Fitzgerald, Golf Exclusives

Read What Else Our Colleagues Tell Us

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