Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.

For decades she has trained and lead sales and marketing teams in our industry. She ties together experiences gained from this inside knowledge when providing social strategies.  With this practical understanding she specializes in inspiring social media success in her speaking engagements with international audiences.

Her columns and articles have appeared in a variety of publications including:

  • Courier Magazine (NTA)
  • Travel Research Online (TRO Smith)
  • Bus Tours Magazine
  • The Travel Institute
  • Travel Agent Life
  • Group Tour Magazine
  • SYTA
  • Groups Today

She has appeared on the Home Based Travel Show, The Nolan and Stuart Hour as well as in-house webinars with major host agencies and consortia.

A frequent speaker at travel, tourism and hospitality industry conferences and webinars she successfully integrates new media with traditional marketing tools.

Bottom line: CMS founder Catherine Heeg is a travel, hospitality and tourism industry thought leader with over three decades of experience.

She takes the mystery out of marketing by providing the step-by-step guidance that helps clients succeed. Catherine enjoys leading webinars and workshops and consulting with clients to help them build their social media buzz.

Travel & Tourism professionals can opt to have their social sites built and populated your behalf by a group of tourism professionals.

Coaching and customized programs deliver ongoing market intelligence and support with simple tools and techniques that can be implemented immediately. Outcomes are monitored and results are measurable.

The Team

Like Catherine, her team of professionals all come from travel, tourism and hospitality world. Collectively, the team has experience in these sectors:

  • Airline
  • Hotel
  • DMO
  • Cruise line
  • Car rental
  • Hospitality
  • Travel Agent
  • Industry association
  • Inbound tour company
  • Outbound tour company

 

Why Catherine?

Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.

Hailing from Milwaukee, WI, Catherine has lived many places in the US and Canada.  An avid traveler and Past President of Skål International Calgary, she’s also a business owner who loves to ski, cycle & swim.

Would you like to schedule Catherine for a speaking engagement at your event?

In good company...look who’s working with Catherine

Susan Filz, Manager, Meetings & Events, MAST Travel Network

Susan Filz, Manager, Meetings & Events, MAST Travel Network

“Catherine is a joy to work with.  Conscientious, professional and comes well prepared.   It is easy to tell that she loves what she does”

John K. Hawks, Administrator Destination Wedding & Honeymoon Specialists Association (DWHSA)

John K. Hawks, Administrator Destination Wedding & Honeymoon Specialists Association (DWHSA)

“Catherine provides extraordinary value in her trainings because she delivers truly actionable content – not an ounce of fluff, but step-by-step instructions backed up by detailed handouts and class materials. Our members loved the practical knowledge they took away from her seminars. We’ll definitely work with Catherine again – she provided tremendous value to our travel adviser members!”

Kelly Bergin, President, OASIS Travel Network

Kelly Bergin, President, OASIS Travel Network

“Catherine has worked with OASIS Travel Network for the past 5 years helping our members with the many facets of their social media marketing.  She has spoken at our conferences, participated in our webinar trainings and works with our website team to help agents learn more about social media and how to utilize Facebook, LinkedIn, SigNet for blogging, and much more.  We recommend contacting Catherine when our members need to take their social media up a notch or two!”

Speaking topics include:

  • Social media strategy, design, implementation
  • Compelling communication tactics for sales and marketing professionals
  • Effectively integrating social and traditional marketing strategies and tactics
  • Selling skills that leverage social media to reach customers and prospects

Here’s how we can work together:

  • Live sessions at your upcoming conference or convention
  • Real-time live webinars for your staff or travel partner
  • On-line course development and presentation

Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.

Would you like to schedule Catherine for a speaking engagement at your event?

What Our Clients Tell Us

“Huge thanks to Catherine Heeg and Customized Management Solutions for working so hard to make me smart on social media. I’ve been working with her for a few months and have seen a huge upswing in my social media connections. Thanks Catherine Heeg, I’m finally getting somewhere”

- MaryPat Begin-Ortiz, TRAVELERS DREAM TOURS

Read What Else Our Colleagues Tell Us

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