Have you seen this this staggering, mind-blowing email statistic: For every $1 spent on email, you get $38 back.
Imagine the potential. Yet, for many marketers the biggest challenge to tapping into the awesome-ness of email is getting
How to Stop Wasting Money on Social Ads
04/29/2021
Are you like me and wonder why we had to take science in school? It was one of my least favorite courses.
Yet in social advertising, science crucial to reaching the right people.
So let’s dive right in and break down social
How to Target Travel Audiences with Social Ads
04/29/2021
Create social ads with custom audiences of people who want and need to travel is key to reaching the right people at the right time and on the right social site. Split test your social ads and fine tune your ads budget.
5 New Ways to Use QR Codes In Tourism
04/22/2021
About 7 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video ( better). DMOs (Destination Marketing Organizations) thought
5 Video Strategies to Attract Clients
04/15/2021
Remember the good old days when we could casually go for coffee with a group of friends without the storm cloud of a pandemic hanging over our heads?
Or how simple it was to meet a client in person to discuss
3 Easy Ways to Procrastinate on Blogging and Some Countermeasures
04/08/2021
What’s your favorite reason to procrastinate on blogging?
Mine is time restrictions! But we can all get pretty creative when it comes to things we would rather not do.
In the spirit of avoiding our blogs, I’ve created 3 top-notch reasons why
How Your Social Marketing Can Create New Opportunities
04/01/2021
Are you getting to hate the word ‘pivot’? Months ago it sure seemed like the perfect COVID word. Now it just seems overused! The bottom line is that the word is perfect, yet it’s messaging effect is getting overlooked. What
Podcasting 101: Tech + Prep + Marketing
03/26/2021
What’s old is new again!
Podcasting was around long before social marketing. Yet it’s taken on a new life again as a way to build your travel audience and showcase your credibility and expertise.
As people step back into travel and a
How to Forge Strong Connections Using Social Marketing
03/18/2021
Think about some of your most memorable clients. What was it exactly that made them stick in your brain? Was it a story or a picture from their travels that they shared with you? Maybe it was it was the
Social Marketing: How to Get Creative in Tricky Times
03/11/2021
Are you still wearing your hair the way you did after high school?
Do you eat the same thing for breakfast every single day?
While there’s comfort in sticking to habits and styles that work, the thing I’ve found in this pandemic