During a crisis or time of upheaval, we have a couple distinct options:
#1: We can see the mountain of work ahead of us and quickly give up.
or…
#2: We can give ourselves a swift pep-talk, mobilize our creativity and discover the
3 Twitter Hacks to Help you Reach the Right People
10/21/2020
Are you trying to reach fans & followers who really care about your travel & tourism biz?
To me, it seems to get harder every day to reach the right people. Not only do the social platforms change their format, some
4 Easy Ways to Win Clients with Video
10/14/2020
Prepping, creating and publishing a social video is a bit like running a marathon. Stay with me on this for a minute!
First, a lot of prep work goes into making sure you’re all set up with the right gear and
Is it Worth Building Social Awareness in Tricky Times?
10/08/2020
Do you ever think building brand awareness is like a spray & pray operation? Post as much content as possible and pray that something reaches the right people who are interested in booking with you or visiting your destination. During
How to Showcase Your Travel Niche
09/30/2020
Are you baffling your travel clients?
You may be missing out on bookings because potential clients are unsure of which destinations or types of travel you deal with. Here’s a quick solution that will help clear up any confusion and fill
5 Ways to Easily Repurpose Your Photos
09/23/2020
Psssttt…how many photos do you have on your phone?
1000+?
2000+??
Are they just sitting there like a wasted opportunity? Put them to work in your marketing! HOW, you ask?
Slideshow from Still Images
Creating a slideshow from a collection of images is super-easy using
How to Power-up Your Social Fan Connectedness
09/16/2020
“If you really look closely, most overnight successes took a long time” – Steve Jobs
This well-known quote from Steve Jobs is packed with truth. It’s a long and bumpy road that leads to success, so don’t get discouraged if you’re
How to Adapt Your Social Strategy to Current Trends
09/09/2020
How adaptable is your social marketing strategy?
Constantly changing social trends and world events require Travel & Tourism Pros to be as flexible as trapeze artists. The COVID-19 crisis is a clear example of how we need to be ready to
Sane Social Solutions for Tricky Times
09/02/2020
Chaos. Uncertainty. Fear. It’s everywhere! TV, newspapers, social feeds!
Our industry is suffering. Yet you have the power to change the tone for your social fans. Help them cut thru the chaos and find a bit of sanity and serenity.
Why?
We all
How to Optimize Delivery of Your Social Ads
08/26/2020
Creating a social ad campaign that resonates with your audience and leads to new bookings can take a lot of careful planning. In fact, it’s similar to a chef who is combining spices and ingredients to get the perfect taste