Image courtesy of Starr Tours
They may all arrive by motor coach, but there are many different types of group tours, and different ways to pursue them. Trying to be all things to all customers takes too much work and
How to Launch a Solid Social Marketing Campaign
08/01/2018
Do your social marketing campaigns need a roadmap? If you’re like many of us in the travel and tourism world we need to jumpstart group tour bookings, fill seats in a coach or kick-off a new promotion….yesterday!
While we all know
How to Build a Successful Video Strategy
07/25/2018
Have you ever stumbled across a travel video on social media and immediately felt inspired to go explore the world? Who hasn’t!
Videos are a fantastic tool for connecting with your audience, building your brand, and boosting sales! Try these cool
3 Social Ad Hacks You May Have Missed
07/18/2018
Do you want an easy way to re-connect with past clients?
Do you want to attract potential new clients?
As a busy travel & tourism pro you’re probably faced with the dilemma of where to spend your precious time and marketing efforts.
5 Social Marketing Tactics You Can Do In A Flash!
07/11/2018
Does your email box fill up faster than you can say ‘Travel’?
Do you feel like the phone hasn’t stopped ringing? (not a bad thing)
Are you left with 10 or 15 minutes between meetings and wonder how to make the most
Why WeChat? How to Grow Your Chinese Inbound Tourism
07/05/2018
Have you heard of WeChat, the social media app that’s used by over 1 BILLION Chinese each month?
If you’re interested in bringing more Chinese visitors to your destination or attraction, tune in to the video below for the low-down on
How to Write a Blog More Quickly
06/27/2018
You’ll have a 20 hour work week with a computer (circa 1989)
A vacuum robot will make your life easier
Blog writing can be easy
Which of these statements is true?
If you chose C, you’re absolutely right! Whether you LOVE to write and
How to Edit Your Video Without Being a Techie
06/20/2018
Do you remember when a video recorder was as big as a shoe box?
Back in the day these tools of the trade made us feel like pretty savvy travel marketers.
Today, marketing hasn’t changed as much as the tools have over
Pass or Fail? How to Test Your Social Ads
06/13/2018
So many times I hear that travel pros have spent a ton of money on ads without any new bookings. (does this sound familiar?)
Your custom audiences and target audiences are the foundation for successful ads. Imagine being able to
5 Secrets to Keeping Your Hard-Earned Clients
06/06/2018
Guest post by Dan Chappelle
If you have been following me for any length of time, you have probably noticed I only use a few quotes to reinforce my messages. One of my favorites is from a management guru, the late