“If you really look closely, most overnight successes took a long time” – Steve Jobs
This well-known quote from Steve Jobs is packed with truth. It’s a long and bumpy road that leads to success, so don’t get discouraged if you’re
How to Adapt Your Social Strategy to Current Trends
09/09/2020
How adaptable is your social marketing strategy?
Constantly changing social trends and world events require Travel & Tourism Pros to be as flexible as trapeze artists. The COVID-19 crisis is a clear example of how we need to be ready to
Sane Social Solutions for Tricky Times
09/02/2020
Chaos. Uncertainty. Fear. It’s everywhere! TV, newspapers, social feeds!
Our industry is suffering. Yet you have the power to change the tone for your social fans. Help them cut thru the chaos and find a bit of sanity and serenity.
Why?
We all
How to Optimize Delivery of Your Social Ads
08/26/2020
Creating a social ad campaign that resonates with your audience and leads to new bookings can take a lot of careful planning. In fact, it’s similar to a chef who is combining spices and ingredients to get the perfect taste
Stop Making These Video Lighting Mistakes
08/19/2020
Do you want to nail your next video? Then don’t make these lighting mistakes!
So many travel pros simply flip on their webcam or tap ‘video’ on their phone and create spontaneous, although maybe not memorable videos. I used to do
How to Pivot to the Pulse of Your Social Peeps
08/12/2020
Do you know what your social fans are thinking? Are they ready to travel again? Do they have confidence in our industry?
Understanding the pulse of your peeps may seem like a job for the crystal ball.
But wait, there are a
How to Make your Video Ads Work Better
08/05/2020
Do you get as many video views as you think you deserve?
Are you earning as many video viewers to click thru to your website as you’d like?
If you’ve answered NO to the above… Have you thought about giving up on
How to Use Social Ads to Reach Your Super Fans
07/29/2020
Do you find you’re getting WAAAYY more engagement on your social posts these days? Awesome, isn’t it? I was talking with a client the other day and we figured that people are actually taking more time (during these tricky times)
How to Tweak Your Social Ad Success
07/23/2020
So you’ve created engaging social ads and sent them out into the social world to work their magic?
Fantastic! But you’re not finished yet.
This next step will help tie everything together.
Analyze Your Ad Success
Back when I first started using social ads,
How to Analyze Your Social Fans and Improve Your Travel Future
07/15/2020
Do you ever wonder what the future holds for the travel industry?
While we don’t have a crystal ball, we are seeing some trends and changes happening in the hotel, cruise, tourism and attractions sectors.
Join the conversation as we chat about