One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs (Destination Marketing Organizations)to create itineraries and packages. Whether it is a packaged tour idea for a group tour operator or
3 Little Video Details that Make a BIG Difference
11/04/2020
Sometimes the smallest interactions or little things going right can turn a mediocre day into a fantastic one. Like when you’re stuck in traffic… but your favorite song comes on the radio. Or when you try on your home-knitted sweater
How to Create Marketing Opportunities During a Crisis
10/28/2020
During a crisis or time of upheaval, we have a couple distinct options:
#1: We can see the mountain of work ahead of us and quickly give up.
or…
#2: We can give ourselves a swift pep-talk, mobilize our creativity and discover the
3 Twitter Hacks to Help you Reach the Right People
10/21/2020
Are you trying to reach fans & followers who really care about your travel & tourism biz?
To me, it seems to get harder every day to reach the right people. Not only do the social platforms change their format, some
4 Easy Ways to Win Clients with Video
10/14/2020
Prepping, creating and publishing a social video is a bit like running a marathon. Stay with me on this for a minute!
First, a lot of prep work goes into making sure you’re all set up with the right gear and
Is it Worth Building Social Awareness in Tricky Times?
10/08/2020
Do you ever think building brand awareness is like a spray & pray operation? Post as much content as possible and pray that something reaches the right people who are interested in booking with you or visiting your destination. During
How to Showcase Your Travel Niche
09/30/2020
Are you baffling your travel clients?
You may be missing out on bookings because potential clients are unsure of which destinations or types of travel you deal with. Here’s a quick solution that will help clear up any confusion and fill
5 Ways to Easily Repurpose Your Photos
09/23/2020
Psssttt…how many photos do you have on your phone?
1000+?
2000+??
Are they just sitting there like a wasted opportunity? Put them to work in your marketing! HOW, you ask?
Slideshow from Still Images
Creating a slideshow from a collection of images is super-easy using
How to Power-up Your Social Fan Connectedness
09/16/2020
“If you really look closely, most overnight successes took a long time” – Steve Jobs
This well-known quote from Steve Jobs is packed with truth. It’s a long and bumpy road that leads to success, so don’t get discouraged if you’re
How to Adapt Your Social Strategy to Current Trends
09/09/2020
How adaptable is your social marketing strategy?
Constantly changing social trends and world events require Travel & Tourism Pros to be as flexible as trapeze artists. The COVID-19 crisis is a clear example of how we need to be ready to