“When we are no longer able to change a situation, we are challenged to change ourselves.”
Wise words from psychiatrist Victor Frankl. The travel and tourism industry is facing major changes that are out of our control. What
How to Use Video to Build Brand Loyalty & Skyrocket Engagement
01/28/2021
Have you noticed how we as a society now use social media to fill the little gaps in our days? Scrolling through Facebook while waiting at the grocery. Or liking a quick Instagram video when you arrive 1st at a
How to Analyze & Understand Your Social Fans
01/21/2021
While we all know it’s super important build stronger relationships with people by enticing them to visit our website, making that happen can be tricky.
The first step is being able to analyze and understand social fans, then create great content
2 Value-Driven Travel Marketing Trends that Matter Now
01/14/2021
Feeling overwhelmed or anxious about the future of travel?
As a Travel & Tourism Pro, you’re not alone.
On the flip side, the pandemic has also brought with it a couple positive trends that will boost your spirits and even your bottom
How to Promote a Lead Magnet
01/07/2021
Quick question; what’s the best way to market a lead magnet and grow your email list?
If you’ve already created a lead magnet, then getting it in front of the right people is the next step in your strategy.
If there’s no
SWOT Analysis for Travel & Tourism
12/30/2020
Have you ever heard of a SWOT analysis? S.W.O.T. stands for Strengths, Weaknesses, Opportunities and Threats. It is a simple but powerful exercise you can use to map out a strategy and get ideas down on paper. Earlier this year
How To Create a Pixel Perfect Ad Audience
12/23/2020
Do social ads really work in these tricky times? The other day a tour operator asked me if advertising was even worth the time and effort.
The short answer is YES!
The sassy answer is that they work if… the audience is
3 Ways to Use Video to Boost Brand Awareness
12/16/2020
Have you ever teared-up watching the Budweiser commercials during Super Bowl?
Do you feel in awe when watching destination videos?
Are you chuckling out loud watching those silly dog videos?
The power of video is everywhere in our daily lives; inspiring us to
3 Ways to Focus Your Social Marketing for Travel Recovery
12/08/2020
What if you had a crystal ball to tell what was in store for the future of travel? Our ‘Next Normal’ is sure to be a big departure from our ‘Past Normal’, but the reality is this: there is no
How to Reach Your Email List with Social Ads
12/02/2020
The age of organic social reach is all but over. Now businesses need to attract new clients with savvy strategies and paid social ads.
But the cost of paid ads can start adding up quickly if you only have a vague