Guest post by Sally Davis Berry
About 5 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video (
Archive for the ‘Branding’ Category
How to Use Social to Generate Fresh Leads
08/14/2019
As a travel professional, you likely know the sales process as well as you know your favorite destination.
The 7 steps of the sales process are probably carved in stone somewhere. I wouldn’t be surprised if the ancient Romans carved each
How to Social-ize Your Niche Marketing
07/24/2019
Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True!
Offering too many products is a quick way to confuse and
How to Build Community During Your Group Tour
05/22/2019
Do you LOVE taking photos and videos while you travel? Chances are that your group tour clients feel the same way!
You can capitalize on these picture perfect moments in a way that will boost your client’s experience while also expanding
Are There Really Riches in the Niches?
04/10/2019
Guest post by Sally Davis Berry
Having “Something for Everyone” is a terrible marketing idea. There. I’ve said it.
When your agency, destination or attraction tries to be all things to all people, you won’t stand out.
You won’t be known for something
How to Upcycle Your Social Content
03/13/2019
Recycle. Upcycle. Repurpose. Whether you hang out in the world of DIY or social marketing you’ll recognize these terms as trendy time savers.
In the world of DIY we think of upcycling as taking an old table and turning it into
How to Become More Socially Visible – 2 Quick Fixes
03/06/2019
Want to rise above the masses and make yourself more socially visible and reachable in the social marketing world of travel & tourism pros?
Silly question, I know. As a Travel & Tourism Professional, you’re probably spending a significant chunk of
How to Stand Out on Social Media
01/31/2019
Do your clients ever say to you “I didn’t know you were still in the travel industry”?
Or worse yet “I didn’t know you were able to book ________” (fill in the blank with your top selling destination or ship).
What if
12 Exciting Topics for Your Next Live Social Video
10/31/2018
Are your clients clamoring to know exactly what their tour with you will look like? Do they ask questions about the experiences, activities and culinary creations?
Do your clients want to better understand what cruising or coach touring is really like?
What
Top Five Attributes of a Professional Travel Advisor
10/17/2018
Guest post by Dan Chappelle
Professionalism, we hear about it every day. For some reason the subject comes up more & more often in discussion. The majority of travel agents I observe do exhibit a high degree of