Over the last year, many savvy marketers have had some extra time on their hands and have found that routine marketing tasks have taken much longer than pre-COVID. Does that sound familiar?
In my world, simple tasks like writing a blog
Archive for the ‘Content Strategy’ Category
How to Target Travel Audiences with Social Ads
04/29/2021
Create social ads with custom audiences of people who want and need to travel is key to reaching the right people at the right time and on the right social site. Split test your social ads and fine tune your ads budget.
3 Easy Ways to Procrastinate on Blogging and Some Countermeasures
04/08/2021
What’s your favorite reason to procrastinate on blogging?
Mine is time restrictions! But we can all get pretty creative when it comes to things we would rather not do.
In the spirit of avoiding our blogs, I’ve created 3 top-notch reasons why
Podcasting 101: Tech + Prep + Marketing
03/26/2021
What’s old is new again!
Podcasting was around long before social marketing. Yet it’s taken on a new life again as a way to build your travel audience and showcase your credibility and expertise.
As people step back into travel and a
How to Forge Strong Connections Using Social Marketing
03/18/2021
Think about some of your most memorable clients. What was it exactly that made them stick in your brain? Was it a story or a picture from their travels that they shared with you? Maybe it was it was the
4 Reasons to Stop Writing a Blog
02/25/2021
Are you on the fence about blogging?
Tourism colleagues tell you that a blog is essential.
‘Experts’ say you have to blog if you want to grow your brand.
Yet, deep down you don’t really want to blog and you’re not sure the
7 Ways to Promote Your Travel Professionalism
02/04/2021
“When we are no longer able to change a situation, we are challenged to change ourselves.”
Wise words from psychiatrist Victor Frankl. The travel and tourism industry is facing major changes that are out of our control. What
3 Ways to Focus Your Social Marketing for Travel Recovery
12/08/2020
What if you had a crystal ball to tell what was in store for the future of travel? Our ‘Next Normal’ is sure to be a big departure from our ‘Past Normal’, but the reality is this: there is no
How to Use Social Video to Convert Leads
11/18/2020
When was the last time you liked a cool travel video and then shared it with a friend? If you’re anything like me, then it was probably earlier today.
Videos are an ideal tool for boosting social engagement and bringing awareness
3 Little Video Details that Make a BIG Difference
11/04/2020
Sometimes the smallest interactions or little things going right can turn a mediocre day into a fantastic one. Like when you’re stuck in traffic… but your favorite song comes on the radio. Or when you try on your home-knitted sweater