Are you on the fence about blogging?
Tourism colleagues tell you that a blog is essential.
‘Experts’ say you have to blog if you want to grow your brand.
Yet, deep down you don’t really want to blog and you’re not sure the
Archive for the ‘Content Strategy’ Category
7 Ways to Promote Your Travel Professionalism
02/04/2021
“When we are no longer able to change a situation, we are challenged to change ourselves.”
Wise words from psychiatrist Victor Frankl. The travel and tourism industry is facing major changes that are out of our control. What
3 Ways to Focus Your Social Marketing for Travel Recovery
12/08/2020
What if you had a crystal ball to tell what was in store for the future of travel? Our ‘Next Normal’ is sure to be a big departure from our ‘Past Normal’, but the reality is this: there is no
How to Use Social Video to Convert Leads
11/18/2020
When was the last time you liked a cool travel video and then shared it with a friend? If you’re anything like me, then it was probably earlier today.
Videos are an ideal tool for boosting social engagement and bringing awareness
3 Little Video Details that Make a BIG Difference
11/04/2020
Sometimes the smallest interactions or little things going right can turn a mediocre day into a fantastic one. Like when you’re stuck in traffic… but your favorite song comes on the radio. Or when you try on your home-knitted sweater
How to Create Marketing Opportunities During a Crisis
10/28/2020
During a crisis or time of upheaval, we have a couple distinct options:
#1: We can see the mountain of work ahead of us and quickly give up.
or…
#2: We can give ourselves a swift pep-talk, mobilize our creativity and discover the
5 Ways to Easily Repurpose Your Photos
09/23/2020
Psssttt…how many photos do you have on your phone?
1000+?
2000+??
Are they just sitting there like a wasted opportunity? Put them to work in your marketing! HOW, you ask?
Slideshow from Still Images
Creating a slideshow from a collection of images is super-easy using
How to Power-up Your Social Fan Connectedness
09/16/2020
“If you really look closely, most overnight successes took a long time” – Steve Jobs
This well-known quote from Steve Jobs is packed with truth. It’s a long and bumpy road that leads to success, so don’t get discouraged if you’re
How to Adapt Your Social Strategy to Current Trends
09/09/2020
How adaptable is your social marketing strategy?
Constantly changing social trends and world events require Travel & Tourism Pros to be as flexible as trapeze artists. The COVID-19 crisis is a clear example of how we need to be ready to
Sane Social Solutions for Tricky Times
09/02/2020
Chaos. Uncertainty. Fear. It’s everywhere! TV, newspapers, social feeds!
Our industry is suffering. Yet you have the power to change the tone for your social fans. Help them cut thru the chaos and find a bit of sanity and serenity.
Why?
We all