As a travel professional, you likely know the sales process as well as you know your favorite destination.
The 7 steps of the sales process are probably carved in stone somewhere. I wouldn’t be surprised if the ancient Romans carved each
Archive for the ‘Facebook Marketing’ Category
How to Create Social Ads that Get Noticed
07/10/2019
Remember when seeing videos online was a novelty? (and how bad they look now)
It seems wild that in a few short years we went from scrolling past small thumbnail images to seeing crisp, clear and beautifully designed visuals and videos
5 Expert Social Marketing Tips and Pitfalls
06/26/2019
Are you familiar with the 10,000 hours theory? Research shows it takes 10,000 to become an expert in an industry or sport. I’ve read that Biathlon athletes start training at 8 or 9 years old. Mogul skiers hit their peak
Tunnel or Funnel? How to Earn Social Fans
06/05/2019
You know what it’s like to drive thru a tunnel; dark, dank and twisty. While in this tunnel the only possibilities are to carry on straight ahead. There’s no option for a detour or to add any more passengers along
How to Optimize Traditional & Social Marketing
05/30/2019
Do you need some simple strategies to spice up your marketing and attract more clients to your group tours?
Maybe you’re more comfortable with a traditional style of marketing but the travel industry (actually every industry!) has shifted into the social
How to Create Video Ads That Work
05/29/2019
When you scroll through your social feed, which type of content are you most attracted to?
If you said video, then you’re not alone! According to recent studies, videos on Facebook receive more engagement than still images
How to Build Community During Your Group Tour
05/22/2019
Do you LOVE taking photos and videos while you travel? Chances are that your group tour clients feel the same way!
You can capitalize on these picture perfect moments in a way that will boost your client’s experience while also expanding
How to Stay Social From Your Suitcase
05/08/2019
When you head out of town for work or on vacation do you find that your social marketing or your checked baggage get lost?
While we don’t have any control over our checked bags, we do have control over our social
How to Stay Social – 5 After-Trip Social Marketing Tips
04/25/2019
Is it just me or do you also feel like you need another vacation immediately after returning home from your vacation or FAM trip? Does your social marketing traction take a hit while you’re away?
Maybe this feeling has something to
Groups & Pixels – 3 Tools for Targeting your Ideal Travel Audience
04/17/2019
Would you like to fill more seats on your next tour?
How would you feel about filling more seats with LESS effort?
Sounds great, right?
That’s where pixels come in. A pixel is a ‘behind the scenes’ snippet of code that will track