Have you ever heard of a SWOT analysis? S.W.O.T. stands for Strengths, Weaknesses, Opportunities and Threats. It is a simple but powerful exercise you can use to map out a strategy and get ideas down on paper. Earlier this year
Archive for the ‘Strategy’ Category
How To Create a Pixel Perfect Ad Audience
12/23/2020
Do social ads really work in these tricky times? The other day a tour operator asked me if advertising was even worth the time and effort.
The short answer is YES!
The sassy answer is that they work if… the audience is
3 Ways to Focus Your Social Marketing for Travel Recovery
12/08/2020
What if you had a crystal ball to tell what was in store for the future of travel? Our ‘Next Normal’ is sure to be a big departure from our ‘Past Normal’, but the reality is this: there is no
How to Analyze & Update Your Social Marketing
11/24/2020
As Travel & Tourism Pros we’re an adaptable group of people! We’re uniquely capable of dealing with unexpected problems and hurdling obstacles. As an industry, we can persevere and get ourselves and our clients through these tricky times.
As we transition
3 Little Video Details that Make a BIG Difference
11/04/2020
Sometimes the smallest interactions or little things going right can turn a mediocre day into a fantastic one. Like when you’re stuck in traffic… but your favorite song comes on the radio. Or when you try on your home-knitted sweater
How to Create Marketing Opportunities During a Crisis
10/28/2020
During a crisis or time of upheaval, we have a couple distinct options:
#1: We can see the mountain of work ahead of us and quickly give up.
or…
#2: We can give ourselves a swift pep-talk, mobilize our creativity and discover the
5 Ways to Easily Repurpose Your Photos
09/23/2020
Psssttt…how many photos do you have on your phone?
1000+?
2000+??
Are they just sitting there like a wasted opportunity? Put them to work in your marketing! HOW, you ask?
Slideshow from Still Images
Creating a slideshow from a collection of images is super-easy using
How to Power-up Your Social Fan Connectedness
09/16/2020
“If you really look closely, most overnight successes took a long time” – Steve Jobs
This well-known quote from Steve Jobs is packed with truth. It’s a long and bumpy road that leads to success, so don’t get discouraged if you’re
Sane Social Solutions for Tricky Times
09/02/2020
Chaos. Uncertainty. Fear. It’s everywhere! TV, newspapers, social feeds!
Our industry is suffering. Yet you have the power to change the tone for your social fans. Help them cut thru the chaos and find a bit of sanity and serenity.
Why?
We all
How to Pivot to the Pulse of Your Social Peeps
08/12/2020
Do you know what your social fans are thinking? Are they ready to travel again? Do they have confidence in our industry?
Understanding the pulse of your peeps may seem like a job for the crystal ball.
But wait, there are a