Guest post by Sally Davis Berry
About 5 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video (
Archive for the ‘Tourism Industry’ Category
How to Use Social to Generate Fresh Leads
08/14/2019
As a travel professional, you likely know the sales process as well as you know your favorite destination.
The 7 steps of the sales process are probably carved in stone somewhere. I wouldn’t be surprised if the ancient Romans carved each
1 Big Social Video Success Tip + 5 Foundations to Get You There
08/07/2019
One Big Thing!
I’m not talking about the app nor the book by Phil Cooke! Let’s talk social marketing.
What 1 big social marketing thing is worthy of your time and focus in 2019?
Every year there’s another bright,
How to Social-ize Your Niche Marketing
07/24/2019
Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True!
Offering too many products is a quick way to confuse and
How to Create Social Ads that Get Noticed
07/10/2019
Remember when seeing videos online was a novelty? (and how bad they look now)
It seems wild that in a few short years we went from scrolling past small thumbnail images to seeing crisp, clear and beautifully designed visuals and videos
5 Expert Social Marketing Tips and Pitfalls
06/26/2019
Are you familiar with the 10,000 hours theory? Research shows it takes 10,000 to become an expert in an industry or sport. I’ve read that Biathlon athletes start training at 8 or 9 years old. Mogul skiers hit their peak
How to Stay Social Before and After Group Tours
06/20/2019
Do your upcoming group tours still have some available space?
Would you love to have more repeat business?
As you probably know, group tours have A LOT of moving parts and sometimes it can be tricky to fit everything together perfectly.
This quick
3 Must-Do Social Marketing Tips
06/13/2019
Question: What do the travel industry and social media marketing have in common?
Answer: They both evolve and adapt at a dizzying speed!
The social marketing strategies that we used last year (or even last month!) may no longer be relevant or
Tunnel or Funnel? How to Earn Social Fans
06/05/2019
You know what it’s like to drive thru a tunnel; dark, dank and twisty. While in this tunnel the only possibilities are to carry on straight ahead. There’s no option for a detour or to add any more passengers along
How to Optimize Traditional & Social Marketing
05/30/2019
Do you need some simple strategies to spice up your marketing and attract more clients to your group tours?
Maybe you’re more comfortable with a traditional style of marketing but the travel industry (actually every industry!) has shifted into the social