Need to ignite your social presence?
09/08/2021
The other day I was talking with a tourism pro who asked what they could do with all the photos they’ve taken over the years.
Photos of stunning destinations.
Photos of group tours.
Photos of exotic foods from around the world.
Sounds familiar right?
08/04/2021
Guest post by Sally Davis Berry.
Telling stories creates connections. Telling stories about your destination, attraction or tour business helps potential customers understand why they should visit. Or why they should book their next tour with you. Storytelling and Tourism
05/06/2021
Have you seen this this staggering, mind-blowing email statistic: For every $1 spent on email, you get $38 back.
Imagine the potential. Yet, for many marketers the biggest challenge to tapping into the awesome-ness of email is getting
04/29/2021
Create social ads with custom audiences of people who want and need to travel is key to reaching the right people at the right time and on the right social site. Split test your social ads and fine tune your ads budget.
04/22/2021
About 7 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video ( better). DMOs (Destination Marketing Organizations) thought
03/26/2021
What’s old is new again!
Podcasting was around long before social marketing. Yet it’s taken on a new life again as a way to build your travel audience and showcase your credibility and expertise.
As people step back into travel and a
02/24/2021
Facebook: simple tactic you can use to showcase your workplace and your niche markets, specialties and professionalism. For Travel, Tourism & Hospitality professionals.
01/14/2021
Feeling overwhelmed or anxious about the future of travel?
As a Travel & Tourism Pro, you’re not alone.
On the flip side, the pandemic has also brought with it a couple positive trends that will boost your spirits and even your bottom
12/30/2020
Have you ever heard of a SWOT analysis? S.W.O.T. stands for Strengths, Weaknesses, Opportunities and Threats. It is a simple but powerful exercise you can use to map out a strategy and get ideas down on paper. Earlier this year
12/23/2020
Do social ads really work in these tricky times? The other day a tour operator asked me if advertising was even worth the time and effort.
The short answer is YES!
The sassy answer is that they work if… the audience is