Have you seen this this staggering, mind-blowing email statistic: For every $1 spent on email, you get $38 back.
Imagine the potential. Yet, for many marketers the biggest challenge to tapping into the awesome-ness of email is getting
Archive for the ‘Tourism Marketing’ Category
How to Target Travel Audiences with Social Ads
04/29/2021
Create social ads with custom audiences of people who want and need to travel is key to reaching the right people at the right time and on the right social site. Split test your social ads and fine tune your ads budget.
5 New Ways to Use QR Codes In Tourism
04/22/2021
About 7 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video ( better). DMOs (Destination Marketing Organizations) thought
Podcasting 101: Tech + Prep + Marketing
03/26/2021
What’s old is new again!
Podcasting was around long before social marketing. Yet it’s taken on a new life again as a way to build your travel audience and showcase your credibility and expertise.
As people step back into travel and a
How to Add Your Workplace to Your Facebook Personal Profile
02/24/2021
Facebook: simple tactic you can use to showcase your workplace and your niche markets, specialties and professionalism. For Travel, Tourism & Hospitality professionals.
2 Value-Driven Travel Marketing Trends that Matter Now
01/14/2021
Feeling overwhelmed or anxious about the future of travel?
As a Travel & Tourism Pro, you’re not alone.
On the flip side, the pandemic has also brought with it a couple positive trends that will boost your spirits and even your bottom
SWOT Analysis for Travel & Tourism
12/30/2020
Have you ever heard of a SWOT analysis? S.W.O.T. stands for Strengths, Weaknesses, Opportunities and Threats. It is a simple but powerful exercise you can use to map out a strategy and get ideas down on paper. Earlier this year
How To Create a Pixel Perfect Ad Audience
12/23/2020
Do social ads really work in these tricky times? The other day a tour operator asked me if advertising was even worth the time and effort.
The short answer is YES!
The sassy answer is that they work if… the audience is
3 Ways to Focus Your Social Marketing for Travel Recovery
12/08/2020
What if you had a crystal ball to tell what was in store for the future of travel? Our ‘Next Normal’ is sure to be a big departure from our ‘Past Normal’, but the reality is this: there is no
How to Reach Your Email List with Social Ads
12/02/2020
The age of organic social reach is all but over. Now businesses need to attract new clients with savvy strategies and paid social ads.
But the cost of paid ads can start adding up quickly if you only have a vague