Archive for the ‘Tourism Marketing’ Category

How to Pivot to the Pulse of Your Social Peeps

08/12/2020

Do you know what your social fans are thinking?  Are they ready to travel again?  Do they have confidence in our industry?

Understanding the pulse of your peeps may seem like a job for the crystal ball.

But wait, there are a

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The #1 Skill you Need to Learn this Year–Delegation!

07/02/2020

Like many of you, I have been attending webinars every week on topics for our post Covid world. Yesterday I attended one sponsored by U.S. Travel’s National Council of Attractions ( I am a former board member). The presentation included

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9 Advanced Tips to Target Ads Better

04/15/2020

What did the target audience of your last social ad look like?

A lot of marketers will define their audience based on broad characteristics such as age or gender.  Those things are certainly important, but they’re only the tip of the

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2 Reasons to STOP Creating & Posting Video

03/18/2020

Did you know:   72% of people preferring to learn about a company via video rather than text?

Did you Know:  93% of marketers say they’ve landed a new customer thanks to a video

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