Like many of you, I have been attending webinars every week on topics for our post Covid world. Yesterday I attended one sponsored by U.S. Travel’s National Council of Attractions ( I am a former board member). The presentation included
Archive for the ‘Tourism Marketing’ Category
Social Marketing Prep for the Next Normal
06/10/2020
Do you struggle to know what to say in your social posts during these tricky times in tourism?
Are you uncertain about whether to start selling yet?
Do you wonder if your clients are ready to travel yet?
Social: Communicating Correctly
Staying connected to
How to Create Unforgettable Social Videos
06/03/2020
When you scroll through your social feeds, what type of content are you most likely to stop and engage with?
You’re not alone if you’re thinking video!
In fact, 92% of users watching video on mobile will share it with others (
9 Advanced Tips to Target Ads Better
04/15/2020
What did the target audience of your last social ad look like?
A lot of marketers will define their audience based on broad characteristics such as age or gender. Those things are certainly important, but they’re only the tip of the
How to Create Social Videos on a Shoestring
04/08/2020
Lights, camera, ACTION!
Those are the three main steps to creating video, right?
While having the right lighting and camera is essential to your video’s success, creating social videos for your travel biz is a bit more complex – and can quickly
How to Transform your Blog from Bland to Bang-on
03/25/2020
Bland or Bang-On! How do you describe your blog?
Do you ever find a blog post that grabs your attention – BOOM — in the first paragraph, but then it quickly looses your attention? Maybe the photos are poor quality or
2 Reasons to STOP Creating & Posting Video
03/18/2020
Did you know: 72% of people preferring to learn about a company via video rather than text?
Did you Know: 93% of marketers say they’ve landed a new customer thanks to a video
3 Quick Tips to Boost the Success of Your Social Ads
03/11/2020
Is social advertising really worth it?
Ads can be time consuming to create AND can eat away at your budget.
I’ll let Henry Ford field this question:
“Stopping advertising to save money is like stopping your watch to save time.”
Wise man!
Now, let’s explore
5 Things to Re-Evaluate in Your Social Market Strategy
02/26/2020
Did you blink, only to open your eyes to unexpected social media strategy, trends and new platform updates?
It’s easy to start feeling like a dinosaur in our fast-paced industry but don’t worry! Your industry expertise is what’s important in your
How to Renovate Your Social Presence
02/05/2020
How can we keep up with all the new ways to connect with clients, inspire them to travel and then stay tip of tongue as they become our destination and attraction’s marketing brand advocates?
Social media marketing trends and technologies are