Covid hit the travel industry like a tsunami. It changed everything about travel and event marketing!
Now that the tides are changing and travel is roaring back, travel pros are eager to quickly learn how to market their tours and events
Archive for the ‘Tourism Marketing’ Category
Demystify a Tourism Sales Funnel
11/04/2021
Are you in a sales position? Does your role consist of helping others make money (The Business to Business or B-B model) or do you spend your time convincing travelers of the benefits of visiting your business or destination? (Business to Consumer or B-C)
2 Social Marketing Mistakes You Don’t Want to Make
10/27/2021
With the world of travel reopening, a lot of travel pros are getting swamped with new bookings.
But is your phone staying relatively silent while your inbox remains surprisingly stagnant?
Don’t panic! In all likelihood, your marketing strategy just needs a couple
Time-Saving Client-Getting Social Branding Tips
10/20/2021
Are you finding that as travel ramps up your time is quickly swallowed up by itinerary planning, tour execution and re-hiring staff?
Where does that leave your marketing and branding efforts? If they’re firmly planted on the back burner, here’s some
7 Easy Social Marketing Hacks That Save Time
09/08/2021
The other day I was talking with a tourism pro who asked what they could do with all the photos they’ve taken over the years.
Photos of stunning destinations.
Photos of group tours.
Photos of exotic foods from around the world.
Sounds familiar right?
How to Dramatically Improve The Way You use Storytelling in Tourism
08/04/2021
Guest post by Sally Davis Berry.
Telling stories creates connections. Telling stories about your destination, attraction or tour business helps potential customers understand why they should visit. Or why they should book their next tour with you. Storytelling and Tourism
2 Quick & Easy Ways to Grow Your Email List
05/06/2021
Have you seen this this staggering, mind-blowing email statistic: For every $1 spent on email, you get $38 back.
Imagine the potential. Yet, for many marketers the biggest challenge to tapping into the awesome-ness of email is getting
How to Target Travel Audiences with Social Ads
04/29/2021
Create social ads with custom audiences of people who want and need to travel is key to reaching the right people at the right time and on the right social site. Split test your social ads and fine tune your ads budget.
5 New Ways to Use QR Codes In Tourism
04/22/2021
About 7 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video ( better). DMOs (Destination Marketing Organizations) thought
Podcasting 101: Tech + Prep + Marketing
03/26/2021
What’s old is new again!
Podcasting was around long before social marketing. Yet it’s taken on a new life again as a way to build your travel audience and showcase your credibility and expertise.
As people step back into travel and a