One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs (Destination Marketing Organizations)to create itineraries and packages. Whether it is a packaged tour idea for a group tour operator or
Archive for the ‘Tourism Marketing’ Category
How to Showcase Your Travel Niche
09/30/2020
Are you baffling your travel clients?
You may be missing out on bookings because potential clients are unsure of which destinations or types of travel you deal with. Here’s a quick solution that will help clear up any confusion and fill
How to Power-up Your Social Fan Connectedness
09/16/2020
“If you really look closely, most overnight successes took a long time” – Steve Jobs
This well-known quote from Steve Jobs is packed with truth. It’s a long and bumpy road that leads to success, so don’t get discouraged if you’re
Sane Social Solutions for Tricky Times
09/02/2020
Chaos. Uncertainty. Fear. It’s everywhere! TV, newspapers, social feeds!
Our industry is suffering. Yet you have the power to change the tone for your social fans. Help them cut thru the chaos and find a bit of sanity and serenity.
Why?
We all
How to Pivot to the Pulse of Your Social Peeps
08/12/2020
Do you know what your social fans are thinking? Are they ready to travel again? Do they have confidence in our industry?
Understanding the pulse of your peeps may seem like a job for the crystal ball.
But wait, there are a
The #1 Skill you Need to Learn this Year–Delegation!
07/02/2020
Like many of you, I have been attending webinars every week on topics for our post Covid world. Yesterday I attended one sponsored by U.S. Travel’s National Council of Attractions ( I am a former board member). The presentation included
Social Marketing Prep for the Next Normal
06/10/2020
Do you struggle to know what to say in your social posts during these tricky times in tourism?
Are you uncertain about whether to start selling yet?
Do you wonder if your clients are ready to travel yet?
Social: Communicating Correctly
Staying connected to
How to Create Unforgettable Social Videos
06/03/2020
When you scroll through your social feeds, what type of content are you most likely to stop and engage with?
You’re not alone if you’re thinking video!
In fact, 92% of users watching video on mobile will share it with others (
9 Advanced Tips to Target Ads Better
04/15/2020
What did the target audience of your last social ad look like?
A lot of marketers will define their audience based on broad characteristics such as age or gender. Those things are certainly important, but they’re only the tip of the
How to Create Social Videos on a Shoestring
04/08/2020
Lights, camera, ACTION!
Those are the three main steps to creating video, right?
While having the right lighting and camera is essential to your video’s success, creating social videos for your travel biz is a bit more complex – and can quickly