We all know if the electricity is working; either the lights go on or they don’t!
But what about your social marketing? This is where it gets a bit dim and tricky!
Do you find yourself asking: How can I ‘light-up’ my
Archive for the ‘Tourism Marketing’ Category
3 Ways to be a Social Marketing Super Sleuth
10/02/2019
Do you really, really know what your clients are passionate about? Do they love active adventure or cool culture?
If you could read their minds you’d be prepared to present the perfect tour or vacation. While mind-reading isn’t possible, you already
3 Easy Ways to Conquer Instagram
09/11/2019
Are you looking to add some power to your social marketing tool box?
If you’d like to reach another audience of travelers now’s the time to check out these reasons to turn to Instagram and conquer it.
Why Use Instagram to Reach
How to Use Social to Showcase Your Niche
08/28/2019
We all know the saying ‘you can’t be everything to everyone’.
Successful niche marketing and specialization in travel are everywhere these days.
There are destination specialists, romance specialists, cruise specialist…the list is as endless as one’s imagination. The most successful of these
How to Use the New QR Codes in Tourism
08/21/2019
Guest post by Sally Davis Berry
About 5 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video (
How to Use Social to Generate Fresh Leads
08/14/2019
As a travel professional, you likely know the sales process as well as you know your favorite destination.
The 7 steps of the sales process are probably carved in stone somewhere. I wouldn’t be surprised if the ancient Romans carved each
1 Big Social Video Success Tip + 5 Foundations to Get You There
08/07/2019
One Big Thing!
I’m not talking about the app nor the book by Phil Cooke! Let’s talk social marketing.
What 1 big social marketing thing is worthy of your time and focus in 2019?
Every year there’s another bright,
How to Social-ize Your Niche Marketing
07/24/2019
Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True!
Offering too many products is a quick way to confuse and
How to Create Social Ads that Get Noticed
07/10/2019
Remember when seeing videos online was a novelty? (and how bad they look now)
It seems wild that in a few short years we went from scrolling past small thumbnail images to seeing crisp, clear and beautifully designed visuals and videos
5 Expert Social Marketing Tips and Pitfalls
06/26/2019
Are you familiar with the 10,000 hours theory? Research shows it takes 10,000 to become an expert in an industry or sport. I’ve read that Biathlon athletes start training at 8 or 9 years old. Mogul skiers hit their peak