So many travel pros are on the fence about blogging. Many aren’t sure if there’s a real reason to invest the time and talent to write, upload and market their writing. Is that you?
Here are 3 reasons you may want to rethink your blog reasoning.
Search engines like Google & Yahoo are continually scanning the internet for new content to provide when people search for travel content like yours. Readers LOVE to have fresh new content presented to them when searching. This means that each time you add a new blog post you’re providing that fresh content to feed the search engines and your reader’s needs.
Key words and phrases that you choose for your tags and categories provide direction for search engines. With each new blog post, be sure to carefully choose from your existing tags and categories to identify your content.
Within each blog post link to previous posts in order to create back links. This is easy when you hyperlink within the post leading people to previous blogs that are related. In addition, you can add a “Related Articles” section at the bottom of each new post leading people to content of yours that’s relevant and related. (See how this looks at the bottom of this post).
Your loyal clients will love to hear about your latest travels, greatest new event or attractions that are HOT.
Keeping your readers in the loop helps them feel like they know you. We all know that people buy from people they know and like. What better way than to let them into your inner circle thru your blog writing.
#3….Showcase your expertise!
Your readers look to you for advice, industry trends and insider knowledge. Your blog is an essential way to showcase your expertise. Consider including interviews, videos and behind the scenes glimpses in your upcoming blogs.
B2B marketers who use blogs generate 67% more leads than those who do not.
4 Blog Questions to Plan your Content Strategy
#4. Do you hate to write? Here’s some tips to get you blogging without having to write….much!
#5. Do you hit a brick wall when trying to think of what to write about in your next blog article?
If your answer is a huge YES, let’s disrupt that thought process with some simple ideas that will have you writing great content in far less time than you imagined.
#6. Where does your blog live? Make sure your blog lives on your website. This makes is seamless for your blog readers to access other parts of your website including your booking engine.
#7. Is there video embedded in your blog? Take advantage of the popularity of video and audio podcasts. Embed video right into your blogs and bring them to life. Consider recording each blog post as an audio podcast so that your readers can download and listen while commuting or working out.
Turn up your volume and listen in for 2 more blog strategies to gain you more readers and SEO boost.
Your fans, followers and clients will love learning from your expertise. Boosting your SEO with these simple steps will set the course for your future success.
Social Marketing Strategies for Travel and Tourism