What have YOU shared lately on your social feeds?
What have your fans shared lately?
Inspiring your fans and their friends to share your photos and graphics is key to reaching a broader audience. Once your fans share, their friends share and their friends’ friends share your post you have the snowball effect happening.
Finding the secret snowball starter involves picking style and colors that are most shareable on your top social sites. This is essential to growing your fan base and amplifying your message.
Let’s uncover a major secret to shareable graphics.
Colors & Social Sharing
Do you find yourself drawn to certain colors in graphics or photos? If so, you’re not alone. Uncovering the mysteries of what gets shared has been boiled down to a few easy tips.
Let’s test this out. Based solely on color (don’t worry about the text or the photos) which would you be most likely to share?
Did you choose the blue image?
If so, it’s not surprising as the majority of men AND women prefer the color blue and are more likely to share photos and graphics with blue as the focal point. This is really valuable in the world of travel. Consider the color of the ocean, the sky and many cruise ships. Success!
Tip: when creating your own graphics, consider images that feature blue or place blue text or overlays on top of images to inspire people to share your content. Here’s some useful tools to create your own masterpieces.
Blue is where the similarities between men and women ends!
Sharing on Pinterest
The next most popular color for women is purple. Coincidentally, purple is also one of the 3 top colors of pins shared on Pinterest. Maybe that’s not such a coincidence as 80% of Pinterest users are women. Let’s dive a bit deeper into why this is so important…most travel decisions are made by women.
Which image did you choose as most shareable?
Tip: when creating your own graphics for Pinterest, consider images that feature red, pink or purple.
Measure your Social Shares
I challenge you to test your own audience’s color preferences. Check out your Facebook Page Insights to learn which of your posts earn the all-coveted shares from your own fan base. You’ll find these results here: Your Facebook Business Page < Insights < Posts < Post Types.
Your Pinterest Analytics will show you similar data and help you better understand you unique audiences.
Which platform will you post your next visual masterpiece on?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry. She and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…