Advertising on Facebook is one of the most economical and targeted ways to reach potential new clients. What is great about Facebook advertising is that your ad can be targeted to only appear on Facebook profiles that match your selected criteria. Now that is a great way to reach your targeted audience!
You can choose your target audience for these ads based on the following criteria:
- Location, age range, gender, education, relationship status, gender interest, work places (specific employers), languages spoken & keywords.
For example, if you are promoting a group departure to Spain, and your ad included the keywords “Spain”, “tapas”, and “flamenco”, you would be able to reach individuals who listed those keywords as their personal interests in their profile. Thus, Facebook advertising is a powerful way to reach a specific audience and keep within a set budget. Speaking of budgets, Facebook advertising makes it possible run an ad campaign and choose the limit you would like to spend each day. For example, some companies spend about $25 to run a 4-5 day campaign.
Facebook provides the most up to date way to stay in touch with your clients. When you open the new channels of communication available to you on Facebook, more people will find you and become involved in your success. Engage your clients today and you will be ensuring your future success!
Social Marketing Strategies for Travel and Tourism