Did you know: Social content with relevant images gets 94% more views than content without relevant images! So, how can you make sure your images are relevant to the content you want to show? One awesome new way to do just that is to make use of Facebook’s Carousel Ads.
Introduction to Carousel Ads
As you may have noticed in your Facebook feed lately, there is a new kind of advertisement taking the social world by storm – carousel ads!
This new form of Facebook advertising allows a page owner to display 3-5 images and links within one advertisement.
How Can You Make the Most of Carousel Ads?
By making use of the multiple images and links within one ad, you may choose to show multiple features of a product or experience. For example:
- top sites at a destination
- amazing points of interest on a tour
- unique cabin styles
- delicious types of food & drink in a given destination
- unique featured experiences
- famous sites
- personalized tour experiences
You may also choose to share a collection of resources or articles of interest – perhaps provide links to a collection of blogs you have written about a particular vacation you wish to feature.
See how Canal Barge Cruises uses their Carousel Ad to visually show the different barge cruises the linked article mentions.
Canal Barge Cruises uses this opportunity to highlight the difference between two adventures.
Contiki Tours takes the opportunity to highlight different features of a chosen destination
Contiki Tours uses their Carousel Ad to showcase different highlights along one of their vacations.
Rocky Mountaineer gives clients a sneak peek into the vast range of landscapes they could experience on a train journey.
Rocky Mountaineer provides clients with just a few examples of the vast natural wonders that can be experienced on their tour.
Carousel Ads are an exciting and innovative way to get your clients more involved with your advertisements on Facebook. Through the use of more imagery and detail than a traditional post or advertisement, Carousel Ads offer the chance to engage more meaningfully.
How will you work Carousel Ads into your Facebook strategy?
Written in cooperation with Ruby Murphy
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