Would you love to be able to fill your next group tour more easily?
Would you love to be able to reach more people who need your travel expertise?
Would you love to grow your email list more easily?
Imagine being able to use the long arm of social marketing to reach out to fans who have seen one of your social posts and then clicked your website link. That’s a dream come true for marketers!
Now imagine being able to reconnect with those people and show them a social ad that matches what they had searched for on your website.
That used to be a miracle.
Now it’s reality!
It’s as easy as putting a short snippet of code (called a Facebook pixel) into your website! Installing the Facebook pixel (you or your web team can copy/paste it into your website) gives you access to insider information to better understand what types of tours, experiences and destinations resonate with your Facebook and Instagram fans.
Don’t have a pixel yet? Here’s a how-to guide for all the details (it’s easy). Once you have the pixel installed on your website it will track user interactions with your Facebook ads and your website.
Pixel to People
Here’s how it works. Let’s say a Facebook user (whether they’re a fan of yours of not) sees an ad that you’ve created on your business page, clicks on your link in the ad and is then taken to your website. They will land on the website URL you’ve set up in your ad.
With the magic of your pixel you’ll then be able to show future ads to those who have clicked your link in the ad and looked at your newest group tour. This works great as you can continue to market to people who have expressed an interest. What a powerful way to turn lookers into bookers.
Simply by creating a new Facebook pixel audience, remarketing becomes a breeze. Don’t worry, you won’t have access to specific people’s names and contact info, only the data to remarket to them socially. More ad targeting hacks.
Pixels can seem like something that just jumped out of your favorite sci-fi movie. Fortunately for marketers, they’re very real. Using the Facebook pixel, you will be able to strategically reach an audience that has already shown an interest in your product.
Leading People to Your Email List
At this step of the game, the people you’ve attracted from your social ad to your website are still merely data points. The next step in your pixel journey is to put a name to these data points.
By creating a lead magnet and offering it in an ad delivered to this new pixel audience you can begin to collect email addresses and build a stronger relationship with these warm contacts. This lead magnet needs to be relevant to your audience and contain a call to action. Consider putting together a:
- Packing list
- Destination guide
- Something compelling and relevant for your audience
The goal is to create a lead magnet that’s magnetic enough that people will willingly give up their contact info in exchange for your content.
Once you begin collecting email addresses you’re able to provide relevant content and draw these people further into your marketing tunnel.
Are you ready to start making even more bookings for your next group tour and building stronger relationships?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.