We all know if the electricity is working; either the lights go on or they don’t!
But what about your social marketing? This is where it gets a bit dim and tricky!
Do you find yourself asking: How can I ‘light-up’ my social posts? Are ‘likes’ really a measure of success?
If you’re like many, you may find yourself on auto-pilot simply doing what you’ve always done with your social marketing. Sort of like flipping on the light switch and expecting it to be bright.
Let’s explore how you can better understand if what you’re doing is really working to meet your goals and electrify your business.
Is Posting Socially Worth the Time?
While the general consensus is that you have to be using social marketing to survive. As long as you’re spending the time and effort, why not get plugged in to what works for your unique audience.
If you’re getting a fair number of ‘likes’, that’s great. But what else needs to be happening? For many in our industry a ‘like’ is simply the starting point. Savvy marketers are looking at the comments and shares of their posts.
Comments Tell All
When someone takes the time to stop scrolling and actually type a comment, that gives an insight into not only what they’ve written, but what inspired them to write. The next step is to create similar content in order to inspire more comments and eventual click-thru’s. Studying the written comments and questions can be inspiration for a blog post, video or even a group tour.
In your ‘Page Insights < Posts’ you’ll find data showing what content and style of posts are attracting attention with your unique audience. What’s lighting up their world. In your ‘Page Insights < People’, you’ll learn more about the demographics of your fans.
What’s been shown to inspire comments?
- Asking questions
Inspiring comments is easier with video! Ok, the cat is out of the box. Right now, video is the quickest and easiest way to get fans to stop scrolling and start engaging. When thinking about your video strategy , consider video slideshows, video you shoot in your office or on the road and live stream video. The bottom line is fans love to see videos of people, learn and be entertained.
Here’s 5 quick ways to get more mileage from your live stream video. Don’t miss out on extra eyeballs.
Set up a new ad audience of people who have viewed your videos and/or engaged with your page.
Sharing is Caring
When a reader shares your post, that’s golden. Studying what’s been shared gives a glimpse into potential new content.
Guess what gets more shares than anything now? Video! Jump onboard with the right gear to overcome the fear!
Paying attention to your ‘likes’, comments, and shares will amp-up the voltage on your social strategy. Once you identify the types of content that generate the most engagement, you’ll be able to spark up new relationships with potential clients and boost sales.
How are you measuring social success?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.