Do you remember when a video recorder was as big as a shoe box?
Back in the day these tools of the trade made us feel like pretty savvy travel marketers.
Today, marketing hasn’t changed as much as the tools have over the years. Today we can carry pretty much everything we need in our pocket. It’s a matter of choosing the tools that do the best possible job for YOU.
Let’s look at some new tools of the trade that will save time, give us inspiration and help us create even more compelling marketing stories to build stronger relationships.
Video Editing Tools
Did you know that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI?
While we all look for opportunities to shoot top notch video on our travels, what we do with the video afterwards is key to its success. Let’s assume you’re shooting the video on your phone or desktop, here are some editing tools to use in addition to the onboard tools you have in your phone. Giving your video a quick make-over will take it up a notch and give your viewers a more polished look and feel.
- Movie Maker (Windows) and iMovie (Mac). Imagine you’ve shot a video, but need to clip out a portion. Simply import your video then clip out sections, add text, overlays, still images, music, animations and visual effects. You can even add voice-overs. Both are free and easy to use.
- VSDC Free Video Editor. This is the easiest editing tool I’ve found. With a bit of help from the tutorials you can add text, special effects and image stabilization. Color correction and blending is helpful with video that’s less than perfect quality. You can “create video projects from a combination of video clips, still images and audio files, There’s also a built-in screen capture tool for recording video and taking still images from your desktop – ideal for software reviews and tutorials. VSDC Free Video Editor also offers an extensive range of video and audio filters, plus stylish transitions.” Check it out here.
- Screencast-o-Matic. Picture this, you need a quick, really visual way to clip out a piece of the opening of your video when you were fixing your hair. It’s easy to import a video and quickly edit. Adding transitions, overlays and images is easy. The feature that I love is that I can shoot video using my webcam and Screencast-o-Matic! I can even show my screen and use my webcam at the same time. This is also my go-to editing tool. (see below for other ways I use this simple tool)
- Imagine that you have a series of videos you’ve shot in a destination and you want to combine pieces from each video. Lightworks is a fairly simple way to do this and more. One of the easier tools to edit the color, size and text overlays for FREE.
- Do you see those cool videos that have snow or confetti falling, even if it wasn’t falling in real life? Adding augmented reality effects to your videos is a great way to capture attention. Imagine adding confetti, lightning and lens flare to your group tour videos. Lumyer lets you do this for free! Available on Android and iOS.
- Other video editing tools. Here’s a review of other editing tools you may find helpful.
Video Editing Process
Here’s the process I use to create and edit short videos:
Special Video Tools
- Want to create video from an article or blog you’ve written? This free (and really cool) tool takes your written copy and turns it into a video slideshow complete with your text and images. Editing is simple and the end result is shareable socially. Lumen 5.
- Do you want to create a video showing people how to use your booking engine or other tutorial? Screencast-o-Matic lets you record on-screen activity for short tutorials, visual presentations, and communicate while you demonstrate! You can even use the screencasting and your webcam at the same time. “Show and Tell” in action.
- Need to shoot a quick video update for your team? Want to send potential clients an engaging follow-up? Loom lets you tell your story quickly and persuasively. You easily shoot of video of yourself along with visuals that you want to share. So many intriguing, creative uses for sales, marketing, product info and consulting.
With these tools at hand, you may even be inspired to create more content that can be evergreen. Now you’re ready for your next scene! Which one will you use next?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry. She and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…