Do you ever wonder what the future holds for the travel industry?
While we don’t have a crystal ball, we are seeing some trends and changes happening in the hotel, cruise, tourism and attractions sectors.
Join the conversation as we chat about what travel advisors and tour operators can look forward to in our next normal post-COVID.
Travel & Tourism Changes
Video in the Next Normal
In the conversation we talked about the opportunity for travel pros to showcase their expertise using video. Here’s some content ideas:
- Video update of what to expect when flying
- Walk-thru of the new cruise check-in process
- Overview of changes in hotel check-in and stay processes
- Travel tips & guidelines post-COVID
- Promote local/regional travel
- Aspirational travel ideas – Dream Now, Travel Later
Fan and Client Sentiment
Understanding the sentiment of your social fans is simple with some behind the scenes sleuthing.
Check your Facebook page insights to better understand what types of posts and content resonates with your fans. Take this up a notch and create ad audiences based on sentiment and interest. For example, you can create an audience of fans who have liked/commented/shared cruise content you posted recently. Then begin by showing those fans social ads related to cruising or cruise destinations.
Study your Google Analytics to better understand which of your webpages is attracting the most attention. For example, if you find that a blog post you’ve written about a domestic destination is getting a larger share of clicks, then it may be time to ramp up your marketing focusing on that destination. Consider writing more blog posts, creating video, posting socially about that destination.
Social mavens know the value of driving fans from a social site to their website. But, do you ever wonder what actions your social fans take once they get to your website? Gaining another perspective on the behavior of your social fans is easy with Google Analytics. When you dive into the details you can track the path social fans from each of your social channels take once they arrive on your website. You’ll understand:
- Which social site drives the most fans to your website
- Where those fans travel next within your website
- At what point do they drop-off and leave your website
Don’t underestimate the pent-up demand as we move into the next wave of travel. Get a head start by understanding your social fans so that you can solidify relationships and drive future business.
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.