They say; Timing is Everything! And they’re right!
Back when I first started doing social ads I made a huge blunder! Tune in and learn from my mistake so that you don’t waste your time and money like I did.
Social Ad Timing
As we talked about in the video, timing your social ads so that you earn the most views is crucial to your ad success. Here’s how to find out when your fans have viewed your previous ads.
Start Navigation: Your own Ads Manager Account < left hand navigation bar < Account Overview < Creative Reporting
Figure 1 – Understand when fans are most likely to interact with your ads
Next step in navigation: Breakdown < By Delivery < Time of Day
Figure 2 – Choose ‘Time of Day’ to see an hourly breakdown
Next Breakdown choice: Breakdown < by Time < Day
Figure 3 – Choose ‘day’ to see a daily breakdown of ad interaction
Figure 4 – Understand the hours of the day that earn the most ad views
Figure 5 – Understand how your ad performed
Ad Timing Lesson
The result of being armed with this knowledge is that you’ll have a better sense of what time of day to start running your ads and when to stop them. This means you’ll save money by not running ads when none of your fans are paying attention.
Don’t make the same ad mistakes that I made! By checking your ad results you’ll have a birds-eye glimpse of your viewers’ habits. Go ahead, geek-out and save yourself time and money!
Related Articles
How to Reach Your Email List with Social Ads
How to Optimize Delivery of Your Social Ads
9 Advanced Tips to Target Ads Better
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
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