Do you feel like you’ve got a lot on your plate;
- marketing
- selling
- researching
- client meetings
- webinars
- the list seems endless at times…
Then you have to add in social marketing…stressful, right?
Wouldn’t you rather feel like you’ve got it all covered…that you’re a savvy marketer?
Here are some social marketing tactics you can do in 27 minutes or less to market your social presence, earn new fans & skyrocket your marketing savvy.
Socially Savvy Signatures
If you’re feeling like your clients just aren’t finding you on social start with this one easy tactic.
- Add an invitation to connect socially right in your email signature. When you add a benefit statement, you’ll create the reason and incentive for your readers. Super easy! You may want to say something like this: “Inspire your travel planning! ‘Like’ my Facebook page to learn more about unique destinations that will relax and rejuvenate you.” (remember to hyperlink the word ‘Facebook page’ as shown in green so readers can connect right to your social site. )
- Bonus: Do you have a theme of the week for your social marketing topics? If so, change your email signature line weekly to reflect your weekly theme. An ever-changing email signature line will catch the attention of your readers.
Video Vitality
Ok, so you’re saying that you really hate to write, right?
But you LOVE to be on camera and video is your best friend.
Here’s a quick way to marry video and blogging without much writing. Hold back the hands of time with these bonus tips.
Ace Your Social Ads
Wouldn’t you love to earn more eyeballs for your blog post?
Now that you’ve tied together your blog and video, the next step is to create a social post that links to your blog article. This small step is one that gets missed by so many pros. It’s also the first step in earning valuable eyeballs for your work.
The second step to earning those eyeballs is to create an ad for that same social post. You can easily navigate to your Business Manager/Ads Manager account and select “Use Existing Post” when creating your ad. Easy!
Here’s how it will look:
Figure 1 – Create a Social ad from an existing post
This small step of using an existing post will save you time as you won’t need to recreate it in Ads Manager. Plus, when you choose Ads Manager, rather than “Boost Post” you’ll have access to all the additional tools to make your ad more successful.
Bonus: you’ll save money when you target your ad to the best possible audience.
Skyrocket your social savvy by putting these tactics into your to-do list. Taking less than 27 minutes, each of these tactics are easy to accomplish and work into your busy schedule.
Related Articles
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Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Do you need a roadmap for your social strategy? Let’s chat and see if there’s a fit to work together to strategize your social marketing.
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Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.