Remember back in the day when you spent time and money on window displays and posters? Today your cover images are like your storefront windows. Such a perfect (and underutilized) tool to showcase your tours, events and festivals.
Cover Image Theme
How about changing cover images to match the themes of your social posts. Using an editorial calendar to plan your weekly themes is key to a cohesive marketing plan and changing your cover images is another tool in your toolbox. Here’s a sample editorial calendar you’re welcome to try out.
Tip: Change out your Facebook cover image and your Twitter header image at the start of each week. Take this up a notch for even more engagement and change out the channel art on your You Tube channel and your company page on LinkedIn and Google Plus. Here’s a sizing cheat sheet to ensure your images maximize the available space on each platform. (To access this cheat sheet, please make sure you’re signed in to Pinterest.)
Cover Image Slide Show
Slide shows are a captivating and EASY way to showcase your weekly theme or promote an upcoming tour. This new and exciting cover image option is as easy as 1, 2, 3. Here’s where to start:
Next, you’ll be shown some images that you’ve recently posted onto your page. Choose your favorites and save.
Better yet, you can select images from your own hard drive photo collection by clicking the pencil icon. It looks like this:
Cover Image Video
Did you know that you can now use a video as your cover image on Facebook? Such an amazing way to earn engagement and captivate your page visitors.
Consider adding a new video each week to compliment your weekly theme. Create your own short video or gain permission from a supplier to use their video as your cover image.
Here’s an example of a professionally produced video being used by Visit Kearney. Using grant money they produced and uploaded a short video.
How to Change your Cover Image
The hardest part about changing your cover image is selecting the right image or video. The ‘tech’ part is simple. Make sure your images come from a reputable source and that you have the full rights to use them. Check out this guide to make sure you’re not breaking the law with your image use.
Which update will you make first to your Facebook page cover image?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry. She and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…