Want to rise above the masses and make yourself more socially visible and reachable in the social marketing world of travel & tourism pros?
Silly question, I know. As a Travel & Tourism Professional, you’re probably spending a significant chunk of time trying to do just that.
Fortunately for you, your social channels can do that for you without too much effort on your part. These two ‘quick fixes’ for your social sites will help direct your clients on how to connect with you when they want to book travel.
#1 – Overviews are Everything
Imagine a potential new client finds you on Facebook, but they really prefer to connect and converse on Twitter. Go overboard and showcase links to your other social sites.
Quick fix: pop over to your own ‘About’ section and complete all the available boxes so people know where else to find you so they can start building a relationship with you.
It’s all in the details. Picture this, a writer from your local newspaper, TV station or radio station is poking around in your personal profile trying to learn more about your professionalism while doing their due diligence for an upcoming feature. Providing all the details makes it easy for them to better understand if you’re a fit for their project. Wouldn’t you LOVE to be found and featured?
Quick fix: Dive deep into your own personal profile “Details about You” and tell your professional story. Don’t forget to include a link to your website.
#2 – Google Search & LinkedIn
What if your clients are simply Googling to find you online? Even if your name is John Smith, making sure you stand out in a Google search is easy when you have the ‘red-headed step-child’ of social accounts.
Love LinkedIn! Go ahead and create a personal profile on LinkedIn as an added opportunity for clients to find you on a Google search.
Great news! You can now add video to both your profile page and your company page.
Pro Tip: Create a Company page for your business as long as you’re there! We can help.
Let your social sites work overtime for you. Go ahead and let them do the heavy lifting by taking full advantage of all of the opportunities to showcase your professionalism. When you make the most of all these social site options to build stronger relationships, your professional presence will skyrocket. Give it a whirl and you’ll be doing the happy dance when a client says “Wow, I found you online and would love to chat with you about travel”!
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…