Was one of your goals for 2021 to grow your email list? If you wrote down that goal you’re one step closer to reaching out to people when the tsunami of travel rolls at us with the full force of pent up demand.
But what will a stronger, longer email list mean as the tides change in travel. The benefits are endless, so let’s start with these:
- Up-to-date contact info will get your future marketing pieces in front of interested people rather than having your emails fall into the ‘dead letter’ file
- New contact info will provide you access to people who are genuinely interested in YOU and in travel
- Your e-mail marketing budget will be well-spent
- Since you can create social ad audiences from your email list your ad targeting will be more effective
- By having new addresses your email open rates will be higher
Let’s run thru the steps (and a few hacks) that bring this home!
Step #1 – Brainstorm/Ideation
The ultimate way to gather new contacts and potential new clients is to GIVE SOMETHING AWAY! That’s right, design a downloadable freebie that readers will just HAVE to have!
Let’s brainstorm for a second about what makes an irresistible freebie. It needs to be;
- Relevant for your perfect client
- Easy to download
- Showcase your business; destinations you serve, expertise you possess
Here’s a list of 26 lead magnet content ideas that are working for travel and tourism pros. (Yes, we can do better than a packing list!)
Step #2 – Tools to Build your Lead Magnet
Whether your lead magnet takes the form of an infographic, e-book or coupon you’ll need to create something that’s eye-catching and stands out socially. Here’s some tips and tools to create the lead magnet that works for you.
Download your comprehensive how-to guide.
Step #3 – Marketing Your Lead Magnet
Once you’ve created an outstanding guide that people will just have to have, the next step is to share it with the world. Savvy marketers find that they need to spend far more time marketing than creating to be successful. For example, if it takes 2 hours to create your downloadable freebie, the rule of thumb is that it will take 4-6 hours of marketing to be successful.
This is the roadmap that I’ve fine-tuned over the years based on what works in our industry as well as what I’ve gleaned from research.
Like many of us in tourism we wait anxiously for the world to wrap its arms around travel again. While we’re waiting, staying in touch with our existing clients and growing our reach will give us the traction to steam ahead when the time comes.
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.