Did you know that 90% of information transmitted to the brain is visual?
Picture how you scroll thru your social feeds; read > check out the photo–click like & share, read the next post > scroll > scroll > check out the photo album–click like & comment. Does that sound familiar?
Imagine if you were able to quickly and easily create stunning graphics that included:
- Travel quotes you love
- Photos with text from your last tour
- Graphic branded marketing
- Remarkable advertising graphics
Here are some easy tools that I love. Check out the presentation below and see some examples of the possibilities using free and nearly free tools.
Travel & Tourism industry pros have found success using these tools and tips to enhance their social feeds, blog, web sites, on-line and traditional marketing.
Image Examples in Travel & Tourism
Here are some examples of the power of graphics and text:
Value of Social Graphics
Using social graphics strategically to inspire, entertain and educate takes your marketing to a new level.
Focus on this:
- Visuals are processed 60,000X faster in the brain than text. Therefore, when fans scroll their socially feeds, your graphics will get processed, remembered and action taken.
- Graphics are easy to share
- Graphics make your social sites attractive, engaging and memorable.
- Visuals can add humor and entertainment to your story-telling
- Posts with visuals receive 94% more page visits and engagement than those without.
- Visual graphics are an easy way to weave in soft-sell messaging.
- Using visuals can be a simple way to educate. Infographics are a prime example.
- Visual content makes up 93% of all human communication.
Mistakes to Avoid
We all slip-up occasionally and here are some things I wish I didn’t see:
- Graphics that don’t make use of all the space available on that social site. Here’s a sizing guide.
- Too much text or busy-ness on the graphic. Keep in mind that many fans view their feed on a mobile devise so graphics need to be clear and easy to read.
- Dull or boring colors.
- Colors or text that aren’t crisp.
Tip: You may want to use branded colors for the backgrounds of your quotes. This will help your images trigger a brand memory in your readers. You can also add your logo or company name to your images.
Challenging yourself and your team to create visuals that tell your story is one way to galvanize your social success. I hope you enjoy the tools and tips above.
Over to you….Which tool will you use to create your next visual post?
Social Marketing Strategies for Travel and Tourism