Do you have plethora of photos?
What about a variety of videos?
How about a bunch of blogs?
What do we do with it all?
For many of us in the travel, tourism and hospitality world we have bits and pieces of content floating around waiting to be pulled together into shareable content. This re-worked content can take on new life and can live in a variety of different social and traditional marketing campaigns.
Let’s put on our ‘Content Production’ hats and dive into the types of content that will generate brand awareness and business. You can use these ideas to analyze your own existing content. Then, if you’d like, adjust your content library and future content strategies.
Novice Level – Shareable Social Content
Travel Professionals: On your next fam trip, site inspection or business trip, focus on taking photos that showcase the destination or product. What about shooting some of these ever-popular scenes & sites:
- Beautiful beaches
- City views from unique angles
- Vistas, viewpoints and venues
- Food & wine
- Quirky local flavor
Destinations & Suppliers: how about capturing some active shots at events and festivals? When you uncover the unexpected in photos or video your social marketing engagement will sky rocket.
Action Steps: Think about producing content that can be used in a variety of venues; blog, social posts, video, marketing presentations. Pull your still photos together into a slide show. Then add some text, music and voice over. Wah lah…you have a short video! There are some easy to use tools available like Flip A Gram, Movie Maker, iMovie, Animoto that give you really professional results.
Here’s how that might look for you.
Did you think making video content would be this easy to do?
Over to you: How do you plan on working these social media master skills into your online strategy?
Social Marketing Strategies for Travel and Tourism