When you scroll down your social feeds, how often do you see a post with nothing attached – no photo, no video, no link, just typing? I’ll bet it’s not a very common sight. That’s because online users have a keen eye for what interests them – and writing alone doesn’t cut it anymore!
Make use of these savvy ideas to boost your post views.
Tip #1 — Valuable Video
Video consumption is exploding across all social platforms in the form of native and live-streaming video. Did you know: It’s estimated that 85% of Facebook videos are viewed with the sound off. Therefore, it’s crucial to add captions to capture attention and those coveted video plays for longer than the usual 3 seconds.
While creating video on your mobile or webcam is easy, the degree of grit vs polish is up to you. Competing for eyeballs in this cluttered chaotic world is easier with these key take aways.
- keep it short
- tell a great story
- add text and/or captions
- add transitions
- add your own contact info at the end
- add a call to action
- measure your success
Tip #2 — More Mileage for your Visuals
While you’re spending your valuable time and talent creating awesome visuals why not have them work overtime for you. Repurposing your visuals will give them a longer shelf life and provide you with a wider network of audiences. Amplify your messages to earn more eyeballs.
- add photos & videos to your blog to increase readership and sharing
- post your videos socially to increase reach and engagement
- add images to all social posts
- add video to your website to increase your SEO ranking
- include video in your e-blasts
- create video from your still images
- optimize with key words & tags
Whether video is worth 1.8 million words tomorrow or not, keeping top of mind with your fans is essential today.
The world of social marketing changes as viewers seek out the next new bite-sized chunk of excitement. In an effort to earn more eyeballs and engagement, mix things up! Offer your fans and viewers great new visual content that will keep them yearning for more and wanting to do business with you.
While the tools above will change, the key take aways and marketing principles will provide you with the creativity to keep ahead of the game.
Which key take-away will you put into play first?
Social Marketing Strategies for Travel and Tourism