Videos are a creative and unique tool for delivering quality information in a very short time frame. Among other benefits, videos are quick and easy to create, they improve SEO rankings. Statistics indicate that 92% of B2B customers watch videos. For more benefits check out Video marketing – how will it help me.
The ideal video
So it’s agreed that videos benefit your business, but knowing what turns a good video into a great video is key! Keep these ideas in mind when creating your next video:
- Keep it short! 20-30 second videos will keep your audience engaged while delivering pertinent information.
- Well defined content is essential. If your video is only 30 seconds, be sure the viewer has a clear takeaway.
- Tell a story. Viewers may find your video more relatable and stories are great for holding the attention of an audience.
- Know where to post your video. Consider sharing your video on your blog, social sites, YouTube and through e-mail.
Note: Keep your SEO high by changing the descriptive title of your video slightly on each platform.
Flipagram is an excellent, free app for creating and editing slideshows and videos.
Tip: You can upload your still photos and create a video. Easy!
Travel pros: Remember all those great photos hiding on your phone, now you can easily create videos from them to excite your clients.
Posting your Flipagram video to Facebook is easy. After creating your killer video, the Flipagram app will prompt you to post your video to a variety of platforms, simply select the one you prefer.
Hint: Facebook is a great candidate for your video. The post is displayed as a large image rather than a thumbnail. It will look like this:
How will you use video for your business?
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