Do you want to create video, yet think it’s too hard or too time consuming?
Guess what, it’s neither hard nor time consuming. Using the Facebook feature called Slide Show it’s really easy.
Did you know: 33% of all online activity is spent watching video. Source
- Short-form video content tends to do better in terms of engagement on Facebook.
- Facebook is giving preference to video posts thereby increasing your reach.
Did you know: 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
Facebook Slide Show Video
Here’s how to easily create a Slideshow video on Facebook using photos you already have or can quickly get access to.
Now the big question is: What types of images do I use? Here’s some content tips for creating captivating slideshow video.
Create a slideshow featuring images of each of your top selling destinations. Think about presenting a full story of the destination; sites to see, food to feast upon, beauty to behold.
Festival or Event Marketing
Showcase every facet of the event or festival. Telling the story with images of the music, food, activities, kid’s fun and crafts.
Beach and Sun Spots
Imagine giving your fans a glimpse of sun, surf and sand. Showcase beach activities, nightlife and adventure.
Do you have an upcoming group tour that needs a few more passengers? How about putting together some highlights of the upcoming tour. Then create a final slide with the tour dates and your contact information.
*Tip: remember to include a link in the Facebook post to the group tour landing page on your website. This way people will be able to watch the video, then click the link in your post and go directly to the tour details on your website.
Don’t miss the chance for people to know who to connect with. Design an image featuring your name, company and contact info. You can use design tools to create the right size image (based on the slideshow video orientation you’ve selected) and then add graphics and text. Check out tools like Canva, PicMonkey and others. Remember, most of your viewers will most likely be mobile viewers, so make sure the text is large enough to be read on a mobile device.
Did you know: 92% of mobile video consumers share videos with others? Source
Don’t miss the boat on this phenomenal marketing tool. Cruise over to your Facebook business page and get creative today. It only takes 3-10 images and waa-laah! You’ve got Video.
What will be the focus of your next Slide Show?
Social Marketing Strategies for Travel and Tourism