In this season of travel and tourism conferences, it’s vital to stay connected and grow your new relationships. Here are some tips you can use during your next conference to maximize your time and build your business.
Social Strategy During your Conference
Tip #1 – Participate live on Twitter, Instagram and Facebook using the conference #
Tip #2 – Connect on LinkedIn and socially in advance inviting people to meet with you at the conference
Tip #3 – Connect with the conference app and join conversations
Tip #4 – Recognize new business relationships on your social posts
Tip #5 – Create short videos using Vine and/or Instagram video
Tip #6 – Snap great photos
Tip #7 – Use Periscope or Meerkat as live-streaming options
Tip #8 – Conduct an on-site Blab and record the live casting video
Here are 31 exciting video strategies
Travel Agent Conference Strategy
- Create audio and/or video interviews with suppliers or operators
- Post socially and share to groups and #
- Post to You-Tube
- Edit video and use in future blog posts
- Create micro-video using Vine or Instagram
- Content ideas: Interviews, sight inspections, trade show & interviews are perfect content
- Post to your social sites
- Embed into blog posts
Figure 1-Source: http://www.digitbrunch.com/internet/vine-vs-instagram
- Capture photos for your social posts
- Create special boards on Pinterest
- Instagram and your blog
- Facebook timeline and photo albums
- Upload to Twitter
- Post throughout the conference to keep the momentum & buzz alive
- Create short videos of your still images. Check out an example:
- Create live-streaming video using Periscope or Meerkat
- Content ideas: Interview suppliers, conference attendees, potential new clients, speakers
- Record the video if you’re using Periscope
Conference Strategy for Suppliers
- Post a QR code at your booth or table during appointments
- Post social updates on your involvement at the convention
- Capture photos for your social sites.
- Create special boards on Pinterest
- Instagram and your blog
- Facebook timeline and photo albums
- Upload to Twitter
- Post throughout the conference to keep the momentum & buzz alive
- Here are 5 photo strategies to consider
- Create short videos using Vine and/or Instagram video
- Interview attendees and secure testimonials
- Create live-streaming video using Periscope or Meerkat
- Content ideas: Interview existing clients, conference attendees, potential new clients, speakers
- Record the video if you’re using Periscope
Figure 2 – source: https://www.linkedin.com/pulse/meerkat-vs-periscope-how-why-use-live-streaming-apps-klymenko-liu
Tour Operators Conference Social Strategy
- Create audio and/or video interviews with suppliers and/or travel agents
- Post social updates on your involvement at the convention
- Create a Facebook photo album for the convention and upload photos
- Capture photos for your social sites
- Create special boards on Pinterest
- Instagram and your blog
- Facebook timeline and photo albums
- Upload to Twitter
- Post throughout the conference to keep the momentum & buzz alive
- Create short videos using Vine and/or Instagram video
- Content ideas: showcase supplier booths, DMO booths, events
- Create live-streaming video using Periscope or Meerkat
- Content ideas: Interview existing clients, conference attendees, potential new clients, speakers
- Record the video if you’re using Periscope
Conferences and conventions are vital to building and maintaining relationships. When you weave in social media you’ll be better able to elevate these relationships.
Leverage your conference attendance by focusing on networking and using social media to enhance your business.
Which of these tips will you use next?
Related Articles
How to Extend your Conference Experience. Social Relationship Building Tips
Social Marketing Strategies for Travel and Tourism
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