Is a photo still worth 1000 words? Is a video really worth 1.8 million words?
Does anyone read or listen anymore?
In our fast moving world communication is even more chaotic. How can we change the conversation with our visuals while saving time?
#1 – Impactful Images
- 300 million! That’s the number of photos uploaded to Facebook DAILY!
- 52 million! That’s the number of photos uploaded to Instagram DAILY!
- 56.5% of Facebook users are mobile only.
How do your images look on your mobile device? Are they sized right for all platforms? Are you able to see the photo details and appreciate the beauty in a small space? Testing your photos for their impact on a mobile device and desktop viewing is crucial.
Here’s tools to magnify your success.
Key Take Away
The most popular & shareable types of photos include:
- “Quotivational” images; photos with motivational quotes
- Seasonal images
- Quirky photos; funny signs, unique viewpoints and vistas
- Colorful images
- Your original photos
#2 – Video Slideshows
Take your images up a notch and gain more visibility by creating video slideshows of your still images. You can use your own images or those you’ve purchased or have the rights to use. It’s easy when you use the Facebook features or one of the free tools below.
Key Take Away
Keep it visually interesting by including:
#3 — GIF’s – Animated Visuals
Fast moving visuals catch the attention of your viewers and add value in bite-sized chunks. Animation is created by a combination of drawings, photographs, text, or computer graphics to make them move. You can use your own images or those you’ve purchased or have the rights to use. Typically the background is fixed and overlays and text move.
Here are some tools to help you get creative.
Create as much visual variety without overdoing it by including:
- animated text
- convert to video format if available
What visual feast will you create next to better engage with your clients online?
Social Marketing Strategies for Travel and Tourism