Planning in advance is key to a successful live stream event….or not!
Advance planning and marketing will yield you a more defined audience.
By not planning in advance and going completely spontaneous you’ll reach a spontaneous audience. Based on your goals (connect with a predefined audience or fish for a new audience) you may want to try either or both over time.
Plan in Advance
If you choose to plan in advance begin building buzz on your social sites:
- Start by inviting people to join in on a set date and time
- Market socially and via email in advance
- Consider having people sign-up in advance in exchange for a downloadable free resource. This is a great way to build your email list and provide added value for your viewers.
- Create a remarkable headline/title.
- Set an agenda
Tips to Live Stream Success
- Test your lighting, camera position and sound in advance. I like to use a tri-pod and an external mik. More tips & tools here.
- Once you go live remember people will be joining in at random, so reiterate your topic and re-introduce yourself and any guests
- State the questions you see popping up on the screen before you answer them.
- Give shout-outs within reason. Don’t go nuts and mention everyone who’s joining in.
- Add Provide a downloadable give-away to support your theme.
- Have fun!
Live Stream Timing
How long should your live broadcast be? When talking with Lauren Cleland of Visit Savannah, she mentioned that if you have high retention, keep going with your great content. The longer you broadcast the more likely you are to generate a bigger audience and answer more questions. The maximum time on Facebook Live is 4 hours.
Live streaming video broadcasting is available on
Did you know you can also broadcast within a Facebook group? How cool if you have a group set up of newly engaged people and you were to broadcast and share wedding planning tips, destination tips and answer questions of group members.
Broadcast Live from your Desktop?
You bet! With a simple to use tool on your desktop computer you can broadcast with multiple cameras from different locations and share your screen. This means you and your favorite guest star can be in different cities and still appear together on a live broadcast.
You can even share your screen to show photos, offer a how-to tutorial or showcase your slick new destination guide.
My new favorite tool is BeLive.tv. It’s simple to use and the broadcast features include different viewing modes, agenda, on-screen comments as well as screen share. It looks like this:
One of my favorite features is the option to practice in advance. Using the “Testing Only-Do not post” option you and your guest can test out the features, see what your background and lighting look like without recording or posting anywhere.
When you use BeLive.tv you’ll be able to add your agenda items and calls to action. During your broadcast you can show these items on-screen and they’ll appear just above your name.
As the host you’ll be able to see viewer comments on this dashboard. Some broadcasters like to have their phone nearby to monitor quality and questions.
Simply send your guest the link provided and remind them to use Chrome. They’ll find it easy to log-in and set up their camera and microphone.
Other Desktop Live Broadcast Tools
After your Live Stream event
Wow, your event had great attendance, super questions and high retention. What’s next?
Remember to save your live stream to your camera roll. It will automatically be saved to your Facebook page or group. If broadcasting from your desktop, download your live stream from the social site where you held your broadcast.
Once you’ve saved your live stream you can upload it to You Tube, Vimeo or embed it into your blog or newsletter. Countless ways to share the love and spread the word. Tips here.
Did you hear that “video will generate 70% of traffic across Facebook’s platforms”?
Now that you can harness the power of video to bring travel experiences to your clients, answer their questions in real time and show them (not just tell them) what their trip will look and feel like, how will you use it?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.