Do you remember the movie “How to Lose a Guy in 10 Days”? Here’s the scoop: Benjamin Barry is an advertising executive and ladies’ man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days. Andie Anderson covers the “How To” beat for “Composure” magazine and is assigned to write an article on “How to Lose a Guy in 10 days.”
While the stars in this movie go to great lengths to win and lose in love. Let’s look at some ways to be like Andie and lose a fan by exploring how to drive your social fans away. What common blunders are made that will make fans flee so quickly you can’t say “I love you” fast enough?
Blunder #1 – Too much Talk About #1
Social marketing, like dating, isn’t a one way conversation. So many times we see posts that are too chatty, too long or just plain too many posts each day. How about those Facebook posts that look like Instagram posts as they have 101 hashtags? #Fail
When planning social tone and style avoid this pit fall by keeping things short, fun and giving people a reason to respond.
Quick fix: Research your audience to know what appeals to them. Here’s how.
Related to this blunder is its close cousin, the one who’s always selling. Do you ever see businesses post only about their upcoming sale, promotion or early booking bonus? What fun is that?
Blunder #2 — Begging for Attention
Do your social posts and tweets beg for likes? This drives fans nuts and makes Facebook demote those posts and not show them to as many people. Tune in to the video for 1 other blunder that will get your hand slapped by Facebook.
Blunder #3 – Looks aren’t Everything
While we all like to believe that we’re not visual learners, most of us are. Some social marketers forget about this when they post photos that are too small for the space, too grainy to standout or not related to the content. Savvy marketers know that posting an oblong or square video will gain way more reach and engagement than a small video thumbnail. (Sizing cheatsheet here)
In the case of social marketing, maybe looks ARE everything!
SPOILER ALERT! Rom coms, like “How to Lose a Guy in 10 Days”, tend to have happy resolutions in which all parties are pleased with the outcome. Your social marketing strategy can have similarly positive results if you can avoid the blunders mentioned above.
What will your next social post look like?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.